Colgate Oral Pharmaceuticals Introduces New PreviDent® 5000 Booster Plus

Prescription-Only Home Fluoride Therapy Toothpaste

New PreviDent^® 5000 Booster Plus Delivers Unsurpassed Remineralization¹

New York, NY (February 21, 2013) – Colgate Oral Pharmaceuticals, a subsidiary of Colgate-Palmolive Company, introduces Colgate^® PreviDent^® 5000 Booster Plus, the latest addition to the prescription-only PreviDent^® home fluorides portfolio.

Colgate^® PreviDent^® 5000 Booster Plus is ideal for high-risk caries patients² as dental caries remains the most common chronic disease globally.³ Colgate^® PreviDent^® 5000 Booster Plus contains 1.1% sodium fluoride (5,000 ppm), FluoriGard^™ technology and tricalcium phosphate.  The new formula with FluoriGard^™ technology has been shown in in vitro pH cycling studies to provide better remineralization after 10 days and unsurpassed remineralization after 20 days versus 3M Clinpro^® 5000 toothpaste.¹

FluoriGard^™ technology is an optimized fluoride delivery system that produces a temporary shift in pH, a condition that favors remineralization and fluoride uptake in the oral cavity.  In vitro studies show Colgate^® PreviDent^® 5000 Booster Plus delivers an 86% improvement in enamel fluoride uptake versus the prior Colgate^® PreviDent^® 5000 Booster formula.⁴   

Similar to other products within the Colgate^® PreviDent^® 5000 portfolio, Colgate^® PreviDent^® 5000 Booster Plus is a unique liquid gel formula that enables faster fluoride dispersion vs. paste-form prescription toothpaste.⁵

“High level fluoride therapies are critical to patients at high risk for caries and new PreviDent 5000 Booster Plus liquid gel formula offers real advantages over traditional high fluoride toothpaste formulations,” said Dr. Barbara Shearer, BDS MDS PhD, Director of Scientific Affairs, Colgate Oral Pharmaceuticals.  “Faster fluoride dispersion combined with the enhanced in vitro remineralization¹ (and fluoride uptake) makes PreviDent 5000 Booster Plus a great asset in achieving a healthy smile.” 

Colgate^® PreviDent^® 5000 prescription strength home fluoride liquid gel formulas are also available to help treat symptoms of specific oral care conditions:

• Colgate^® PreviDent^® 5000 Sensitive
• Colgate^® PreviDent^® 5000 Dry Mouth
• Colgate^® PreviDent^® 5000 Enamel Protect

Colgate^® PreviDent^® 5000 Booster Plus is currently available in 3.4 fl.oz. (100mL) bottles, in Spearmint and Fruitastic^™ flavors.

For more information on this new product, please visit www.colgateprofessional.com. 

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References:

1. Data on file; Colgate-Palmolive, 2012. In vitro pH cycling model after 10 and 20 days.
2. Beaglehole R, Benzian H, Crail J, Mackay J. The Oral Health Atlas: Mapping a Neglected Global Health Issue. Geneva & Brighton: FDI World Dental Education Ltd & Myriad Editions; 2009.
3. Oral Health in America. A Report of the Surgeon General. May 2000.
4. Data on file; Colgate-Palmolive, 2012. In vitro standard method for enamel uptake.
5. Joziak MT et al. Comparison of enamel fluoride uptake and fluoride release from liquid and paste dentifrice. J Dent Res. 2003; 82 (Sp issue). Abstract 1355.

About Colgate Oral Pharmaceuticals

Colgate Oral Pharmaceuticals is a subsidiary of Colgate-Palmolive, a consumer products company, and a leader in the oral care market with both over-the-counter and therapeutic professional products. For more information, please visit www.colgateprofessional.com. 

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures^®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.