LISTERINE Launches New Mouthwash Intensity Range
Now available nationwide, the range hits the road as the brand kicks off the Swish Tour at The Governors Ball (NYC, June 5–7) Key Takeaways LISTERINE® is meeting modern consumer preferences with a range of intensities—from Extra Mild to Intense. The launch comes to life through music, kicking off at The Governors Ball (NYC, June 5–7). This innovation reflects the brand’s mission to make oral care more personalized and relevant. Beyond innovation, LISTERINE® is scaling oral care education to drive awareness and access nationwide. LISTERINE LISTERINE®, the #1 dentist- and hygienist-recommended mouthwash brand*, knows mouthwash is essential to a healthy oral care routine—but 54% of American consumers are looking for a milder-tasting option without sacrificing trusted efficacy**. That’s why LISTERINE® is introducing a range of intensities, including the new Extra Mild. LISTERINE® is making it easier to find your match and Wash Your Mouth®, Your Way—without com...
