NFL Great Emmitt Smith Joins Exciting Lineup of Keynote Speakers At Sirona’s CEREC® 30th (C30) Anniversary Celebration
Former Dallas Cowboys
Star Turned Powerful Speaker and Successful Business Entrepreneur to Present at
this Year’s Most Anticipated Event in Digital Dentistry
Charlotte, NC (August 12, 2015) – Sirona Dental, Inc., the worldwide leader and pioneers of digital
dentistry, recently signed Emmitt Smith, former NFL great and current President
and CEO of Emmitt Smith Enterprises, Inc., to appear on stage during its
upcoming CEREC® 30th (CEREC 30) Anniversary Celebration. Smith
replaces Earvin “Magic” Johnson, Jr., who had to withdraw from C30 due to
personal reasons.
Emmitt Smith
rose to prominence in the 1990s as the superstar running back of the Dallas
Cowboys, and was an integral part of the team’s phenomenal success in winning
three Super Bowl championships in a four-year span. Smith culminated his
illustrious Hall of Fame career with the proud distinction as having the most
rushing yards in NFL history, a record he still holds.
Since his
retirement from football in 2005, Smith has successfully transitioned his
talents from the gridiron to the business world, founding Emmitt Smith Enterprises
(ESE)–an umbrella company of several organizations focusing on areas ranging
from real estate to construction. The philanthropic division of ESE, Pat and
Emmitt Smith Charities, partners with nonprofits to provide educational and
enrichment opportunities to underserved youth.
In addition to
becoming a successful business entrepreneur, Smith is a highly sought-after
keynote inspirational speaker, and one of the most recognizable brands in
sports entertainment. CEREC 30 attendees will be invigorated as they listen to
Smith deliver a speech focusing on the determination and perseverance required
to achieve success and overcome obstacles.
Michael Augins,
president of Sirona Dental, Inc., commented on Smith’s appearance, “Emmitt
Smith has established himself as one of the most preeminent examples of a
former great athlete turned equally great motivational speaker and entrepreneur.
His story and accomplishments embody what a person who overcomes adversity is
capable of, and his philanthropic endeavors have had a tremendous impact in
providing opportunities to the underprivileged. It’s a joy and honor to have
him on hand to speak at our C30 event.”
Sirona’s CEREC
30 event is scheduled at The Venetian® Hotel and The Palazzo®
Hotel in Las Vegas September 17-19, 2015. The highly anticipated CAD/CAM educational
extravaganza features the leading clinicians in dentistry, in addition to a
comprehensive business and leadership curriculum and world-class entertainment.
World-renowned life success and leadership coach Tony Robbins headlines an
outstanding lineup of electrifying business speakers including Fred Joyal, a
leading expert in dental consumer marketing, and Bernie Stoltz, CEO of Fortune
Management. The Grammy award-winning rock and roll band Train is set to perform
Friday night and CEREC 30 attendees close out the event as they Party Like a Rockstar Saturday night at
TAO the Nightclub.
The CEREC 30th
Anniversary Celebration will provide up to 18 CE credits across a comprehensive
spectrum of digital dentistry topics and tracks, and feature an exhibit hall
showcasing top dental companies and their products and services.
All dental and dental lab professionals are encouraged to visit www.Cerec30th.com
for additional information as it becomes available.
About Sirona
Dental, Inc.
Sirona, the dental technology leader, has served dealers and dentists
worldwide for more than 130 years. Sirona develops, manufactures, and markets a
complete line of dental products, including CAD/CAM restoration systems
(CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment
centers, and handpieces. Visit www.sironausa.com for more information about Sirona and its
products.
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