Ceramir Crown & Bridge recieves the “Best of Class” Technology Award for the third consectutive year.


Chicago, IL - July 24, 2015 - Now in its seventh year, the Pride Institute’s “Best of Class” Technology Award continues unparalleled in its integrity and approach to recognizing excellence in dental innovation. In 2015, Cermamir Crown & Bridge from Doxa Dental, Inc. is one of those lauded as “Best of Class.”
“To be honored as ‘Best of Class’ is a sign that a product has revolutionized, simplified or advanced its category in a distinctive way,” said Dr. Lou Shuman, ‘Best of Class’ founder. “The manufacturers represented here are driving the conversation for how dental practices will operate today and in the future. The foundation for our success in bringing attention to these products has always been our formula: technology leadership in dentistry, unbiased, and not for profit.”
“Best of Class” honorees are chosen by a panel comprised of leading voices in dental technology, who come together each year to discuss, debate and decide what products merit recognition.
All technology categories are considered, but if there is no clear differentiator that sets a product apart in its category, then no winner is selected. Panelists who receive compensation from dental companies are prevented from voting in that company’s category. Over the years, the panel

has developed a rapport that makes space for important conversations about value of different innovations and how evolving categories become more or less valuable to the general dentist. The spirited debate that follows results in a variety of products — obscure and well-known, basic and aspirational — being honored.
“Technology decisions can be expensive and confusing for many doctors. Our job as ‘Best of Class’ panelists is to eat, sleep, live, breath and use technology in our general practices in real, everyday dentistry. We also have a chance to show and discuss these products with dental students and colleagues,” said Dr. John Flucke, writer, speaker and Technology Editor for Dental Products Report. “This allows us to provide recommendations that a doctor and staff can rely on to make informed decisions regarding their technology purchases.”
The panel consists of five dentists with significant knowledge of and experience in dental technology, including Dr. Shuman; Dr. Flucke; Paul Feuerstein, DMD, writer, speaker and Technology Editor for Dentistry Today ; Marty Jablow, DMD, technology writer and consultant for Dr. BiCuspid; and Parag Kachalia, DDS, Vice-Chair of Preclinical Education, Research and Technology, University of Pacific School of Dentistry.
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“There are awards... and there awards. Being recognized as “Best on Class” for the 3rd consecutive year, based upon the criteria “revolutionized, simplified or advanced its category
in a distinctive way” means something very special to us. It means the years of research and development was worth it, that those efforts can and will help change everyday work for a whole work force. We at Doxa feel tremendously honored by this, and as the CEO I am proud a small Swedish company can stand out and make a dent in the global dental field.”
– says Torbjorn Larsson, Doxa CEO
The Pride Institute “Best of Class” Technology awards were launched in 2009 as a new concept to provide an unbiased, non-profit assessment of available technologies in the dental space. Through print and digital media coverage, the “Best of Class” message reaches the community of 150,000 dentists through multiple touch points—in print and online—educating them about the products. Honoree participation in the “Tech Expo” at the American Dental Association’s Annual Meeting offers face-to-face interaction with the companies as well as technology-centered education provided by members of the panel as well as the esteemed consultants of Pride Institute. Courses at last year’s 2014 meeting sold out. This year’s event will be held November 5-10 in Washington, DC.
About Doxa: Doxa is an Uppsala-based company founded in 1987 by Professor Leif Hermansson and his wife Irmeli. Doxa has focused its research and development efforts on the use of bioceramics for orthopedics and odontology. With an extensive patent portfolio, Doxa today is a world leader in the development of proprietary bioceramic technologies which have been reviewed in more than 60 publications. In 2009 Doxa refocused their efforts to develop and market dental materials utilizing these proprietary technologies. Doxa Dental Inc. is the United States subsidiary of Doxa AB Sweden. Find learn more visit: www.CeramirUS.com


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