BrushyBall, LLC Launches Kickstarter Campaign to Improve Children’s Dental Health
Funds Will Be Used to Manufacture and
Market
the Innovative and Educational BrushyBall
Tooth Brush Training Toy
Birmingham,
MI – February 4, 2014 – BrushyBall LLC today launched a
Kickstarter campaign to help fund the manufacturing and marketing of its
innovative and educational tooth brush training coach for children. Kickstarter
is a global crowdfunding platform based in
the United States whose mission is to help bring creative projects and products
to life.
The educational toy also named BrushyBall was
developed by entrepreneur Robert Malen, who learned that singing toothbrushes
with built-in timers did not teach his 4-year old daughter how to properly
brush her teeth. “When I asked her if she brushed her teeth, she could
truthfully answer yes because she brushed until the music stopped,” explained
Malen. “However, when I watched her brush, I could plainly see she was only
focusing on a few teeth.”
Malen set out to design a better product that would
teach proper brushing technique in a fun way.
After five years of self-funded research and development, Malen produced
the prototype for BrushyBall, a sink-top toy that uses a follow the leader
sequence to demonstrate and encourage proper tooth brushing – Brushy Ball also
serves as a convenient toothbrush holder. Click here to see demonstration video.
According to Malen, “BrushyBall is by no means a
solution in search of a problem. In fact, a recent study by the U.S. Centers for
Disease Control showed a disturbing uptick in the number of cavities among
children aged 5 to 19 years old and within that group, the largest increase was
in the 3 to 5 year old age group. We need to nip this trend in the bud, when
children are first learning about oral hygiene and what better time to launch
than February, which is National Children’s Dental Health Month.”
BrushyBall currently has a suggested retail price of
$29.95 and has three main target markets:
· Online and brick and mortar retailers – Any who currently sell power
toothbrushes
· Chairside educational tool for dentists and hygienist
· Private label retail opportunity for dental practices
Initial reaction to the BrushyBall prototype among
dental professionals has been very positive. During a recent news segment on
WDIV-TV, dentist Dr. Mitchell Milan said, “It’s one of these simple ideas that
simply makes sense!” View the entire news
segment
about BrushyBall.
Malen intends BrushyBall, LLC to be a company that
gives back to the community. He is committed to donating generously from a
percentage of profit to Operation Smile, a non-profit
organization dedicated to correcting cleft palate deformities in children
worldwide.
For more
information about BrushyBall LLC, visit www.BrushyBall.com or send an email to service@BrushyBall.com. To contribute to
BrushyBall’s Kickstarter crowd-sourcing campaign, visit
About
BrushyBall, LLC
Based in Birmingham, Michigan, and founded by
entrepreneur parent Robert Malen, BrushyBall, LLC is the developer of the innovative
and educational BrushyBall tooth brush training toy for children. Malen designed BrushyBall as an alternative
to the singing toothbrush his 4 year old daughter was using that timed how long
she brushed, but did not teach her how to brush properly. The company is
currently seeking crowd-sourcing to help it offset manufacturing and marketing
costs on Kickstarter.
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