Bite Tech Joins Patterson Dental’s “Grins for a Good Cause”

Limited-edition pink performance mouthpieces let athletes show their support

Minneapolis, MN (October 18, 2010) – Bite Tech, Inc. is helping athletes reach their full potential while recognizing Breast Cancer Awareness Month (October). The company is introducing a special edition of its Under Armour Performance Mouthwear™ for the cause, making mouthpieces and mouthguards available with pink ArmourBite® wedges. The special offering is part of Patterson Dental’s Grins for a Good Cause initiative, a national outreach in which Patterson branches partner with local breast cancer organizations to raise funds for breast cancer awareness. Patterson Dental will donate a portion of the proceeds from the sale of the appliances to area breast cancer organizations.

The pink mouthpieces and mouthguards will offer wearers the same benefits as the original line of UA Performance Mouthwear, including increased strength and endurance, as well as reduced athletic stress. Custom-built and scientifically proven, performance mouthwear can help athletes unlock their full potential to become stronger, faster and better. The technology was created by Bite Tech, which has partnered with Under Armour and Patterson Dental to introduce UA Performance Mouthwear.

The mouthwear is showcased in Patterson Dental’s September/October Grins for a Good Cause flyer, with part of the proceeds from all products purchased from the flyer designated to support breast cancer awareness. A number of professional athletes will show their support for the cause as well, swapping their usual ArmourBite mouthpieces and mouthguards for the pink edition during the month of October. A number of Minnesota Vikings players are using the pink model mouthpieces and mouthguards, along with hockey stars including Brent Burns of the Minnesota Wild and Marian Gaborik of the New York Rangers.

Dentists interested in providing UA Performance Mouthwear to patients should consult their Patterson Dental representative for information on purchasing a Licensure Launch Kit and becoming an authorized provider. The kit includes product samples, educational materials for dental teams and consumers, prescription forms, fitting instructions and licensing privileges associated with selling all Under Armour Performance Mouthwear products. Interested dentists should contact their Patterson Dental sales representatives or visit www.pattersondental.com for more information.

Authorized providers of UA Performance Mouthwear can also schedule live training webinars to help staff better understand the products and articulate their benefits to patients. To schedule a webinar, call 877-248-3832.

More information on the complete line of UA Performance Mouthwear can be found at www.underarmour.com.