Wednesday, June 17, 2009

VIOlight’s Clinically-Proven Toothbrush Sanitizer & Storage System Now Available Through Dental Offices


Yonkers, New York – June 1, 2009 – VIOlight Inc., the leader in ultraviolet light toothbrush sanitizers, recently introduced a Dental Professional Distribution Program that enables authorized dental offices to provide their patients with the company’s clinically proven line of products that kill infectious bacteria commonly found on toothbrushes. There are two VIOlight models currently available through the Professional Distribution Program:

• The VIO 100: This counter unit display is designed to hold up to four toothbrushes, including electric toothbrushes, and uses germicidal ultraviolet light, which physically destroys the DNA of microorganisms, thus eliminating 99.9% of germs and bacteria on your toothbrush within 10 minutes.1

• The VIO 200: The VIOlight Personal/Travel Toothbrush Sanitizer uses the germ-eliminating UV technology, but in a sleek, go-anywhere package. The germicidal light activates as soon as you close the lid, and in 6 minutes your toothbrush is sanitized and safely stored until you're ready to brush again.

“VIOlight is not just for those abnormally concerned with germs; several studies have proven that toothbrushes are breeding grounds for bacteria and can be responsible for spreading sickness among families,” explained company founder Joel Pinsky. “Dentists and hygienists can put themselves at the forefront of infection control while providing their patients with an affordable and effective means of disease prevention.”

The Yuck Factor

Researchers have found more than 10,000,000 bacteria living on a single toothbrush.2 A major source of toothbrush contamination is the toilet, which upon flushing, typically spews bacteria and virus-laden water
droplets throughout the bathroom and onto exposed toothbrushes.3 What’s more, a dirty toothbrush can be the source of a variety of infectious diseases and pathogens, such as:

• Hepatitis
• HIV
• Colds & flu
• Biofilm & tooth decay
• Fungi & molds

Despite the favorable living conditions the typical bathroom provides for bacteria, viruses, mold and fungi, VIOlight’s germicidal UV bulb has been proven to be highly effective in killing up to 99% of toothbrush-loving germs.1 One such study conducted by the New York University College of Dentistry, entitled “Reduction in Bacterial Contamination of Toothbrushes Using the VIOlight Ultraviolet Light Activated Toothbrush Sanitizer,” is available for download at www.violightprofessional.com.

The Opportunity

Dental professionals can help their patients prevent the spread of potentially harmful germs while adding an additional revenue stream. VIOlight’s Dental Professional Distribution Program offers a retail model for those dentists that prefer to stock and dispense product within the practice, and a referral program for those that would rather have the commerce handled by VIOlight Inc. Participating dental practices will receive an in-office marketing kit including a VIOlight product display, patient brochures, and an in-office poster.

“Your toothbrush cleans your teeth, but what cleans your toothbrush?” asks Pinsky. “We are providing dental practices with the tools needed to educate patients on the importance of sanitizing their toothbrushes.”

For a limited time, qualified dental professionals will receive a free VIO 200 travel toothbrush sanitizer just for inquiring about the distribution program. For more information call 1-877-339-1361or visit www.violightprofessional.com.

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