Tuesday, July 31, 2012

StarDental®’s 430 SWL Named #1 Selling Fiber-Optic Handpiece in America



 Handcrafted in Lancaster Pennsylvania,
StarDental’s 430 Line has Become an Industry Classic

Malvern, PA (July 24, 2012) – DentalEZ® Group, a supplier of innovative products and services for dental health professionals worldwide, is pleased to announce that research performed by  Strategic Data Marketing* has revealed that StarDental®’s 430 SWL handpiece is the #1 selling fiber-optic handpiece in America.   
  
As the top-selling handpiece line in DentalEZ history, the solid and dependable StarDental 430 series has earned its place as a staple of the American dental practice.  Named the 430, which signifies the revolutions per minute, the first 430 handpiece was introduced in 1981.  Each 430 handpiece is handcrafted in Lancaster, Pennsylvania.

The design of the 430 series handpiece evolved from StarDental’s Vista line, which was first introduced in 1979.  Two years later in 1981, the first member of the 430 handpiece line was introduced to the dental industry.  Star’s Vista line introduced the original look of the 430, but each handpiece in the 430 line gradually evolved into its own right, with new overall designs and updated modern technology such as StarDental’s ceramic ball bearing turbines. 

A fiber optic version of the handpiece was introduced in 1987, and the LubeFree ceramic bearing was introduced in 1991.  Since then, the 430 has had numerous updates with many models to choose from.   

According to StarDental Senior Product Manager, Rick Gross, “Every StarDental 430 handpiece is built by hand in Lancaster, Pennsylvania, a place where heritage and tradition are held in high regard by those who live and work there.  When a dental professional chooses to use a 430, they are not only purchasing a quality handpiece, they’re also shaking the hand that helped build it by supporting their fellow working Americans.” 

As the #1 selling fiber-optic handpiece on the market, each handpiece in the StarDental 430 Series remains a classic favorite among dental professionals.  Made with StarDental ceramic ball bearing turbines, the full family of the 430 Series includes: StarDental’s 430 SWL, featuring solid glass rod fiber optics, the 430 K®, 430 SW®, and the Kaleidoscope®.  Each is available in lubricated or StarDental’s traditional LubeFree which provides substantial cost and time savings. 

The small head and high-torque design of the 430 Series provides superior oral accessibility and visibility, and the high power enables fast and precise removal of tooth surface and amalgam.  Its low noise level reduces the possibility of auditory damage and provides a pleasant patient experience.   The recent introduction of the StarBright® LED Handpiece Swivel and StarBright® LED Replacement Bulbs provide the option to switch the 430 SWL, as well as all existing StarDental handpieces to a cool, white LED light source. 

For additional information on all DentalEZ promotions and products, please call 866-DTE-INFO or visit www.DentalEZ.com.   

*Document available upon request

About Strategic Data Marketing (SDM)

SDM is the only dental research company specifically dedicated to providing reliable and accurate market research services for a myriad of manufacturers and product brands in key dental markets.  Their extensive report options and custom services provide dental professionals with the tools needed to make informed, timely decisions in developing and selling dental products to the US, Canada and UK dental markets.

About DentalEZ® Group

DentalEZ® Group is committed to advancing the practice of dentistry through innovative products and services.  Encompassing six distinct product brands — StarDental®, DentalEZ®, CustomAir®, RAMVAC®, NevinLabs, and Columbia Dentoform® — DentalEZ® Group manufactures everything in the operatory, from handpieces to chairs to vacuum systems to dental simulation models, creating a complete line of products to elevate the health, comfort, and efficiency of the dental operatory.  For more information, please visit www.dentalez.com.


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