Saturday, July 14, 2012

Beam Brush, the First App-Connected Toothbrush, Launches Indiegogo Campaign


Louisville, KY July 5, 2012 – The Beam Brush, the first app-connected toothbrush developed by digital health start-up Beam Technologies, has launched a promotional campaign on popular crowd-source funding website Indiegogo.
“Our team is really excited about crowd sourcing in general,” said Alex Frommeyer, CEO of Beam Tech. “We are really interested to see what kind of response we get and hopefully learn even more about the demographics of our early customers and users.  As a start-up, it is important for us to engage the community actively to find out what we are doing right and what we are doing wrong.  For example, we have found that many people think the Beam Brush has utility only for managing children brushing habits. We need to do a better job of communicating the importance of monitoring health metrics as an adult, as well as the app’s Goals platform that gamifies and even rewards brushing your teeth.”
Frommeyer noted that his goal is to use the campaign to raise awareness about the Beam Brush among those who are already looking to support consumer health focused projects.  Special pricing will be offered to supporters who will serve as some of the first customers for the company’s innovative product.  He expects to begin shipping product from their website (www.beamtoothbrush.com) in the Fall.
The Beam Brush made headlines in late June after announcing the FDA had given the company notice of substantial equivalency for the Beam Brush, allowing the company to begin marketing the innovative device publically.  In that release, Frommeyer said that “Our goal is to begin sales for the holiday season, when consumers are looking for new, unique, and useful health devices to take their personal health management to the next level.”
Support the Beam Brush's Indiegogo campaign at: http://bit.ly/NoL9am

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