Social media and Dentistry: ethical and legal aspects
Dental Press Journal of Orthodontics
Dental Press J. Orthod. vol.24 no.6 Maringá Nov./Dec. 2019 Epub Jan 24, 2020
Introduction:
In a saturated market with an over-supply of undergraduate and
graduate programs, social media have become attractive means of
advertising in Dentistry. However, posts frequently contain ethical
violations and lead to service commodification, and their contents are
often in disagreement with the Code of Consumer Protection.
Objective:
This article, which focuses on ethical and legal developments,
contributes to the discussion and elucidation of questions associated
with advertising that uses clinical images and photographs of patients
in social media for commercial purposes and self-promotion.
Conclusion:
Social media and networks are valuable tools of dissemination and
exchange of information because of their flexibility, democratic
character and low cost. However, their abusive or misleading use, as
well as the ethical and legal violations associated with the difficulty
in controlling their use, may lead to serious damages and unfavorable
court decisions.
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