Introducing the Next Generation of Colgate Total® Toothpaste
Advanced Fluoride Formula
for Superior Whole Mouth Health
New York, NY (November 26,
2018) – Colgate® is excited to introduce
the Next Generation of Colgate Total®. New Colgate Total®SF contains
a new Stannous Fluoride formula stabilized with Zinc Phosphate that fights plaque-causing bacteria on 100% of mouth
surfaces*1 including teeth, tongue, cheeks, and gums, providing the
ideal preventive solution for whole mouth health.
Colgate Total®SF
effectively fights harmful bacteria while protecting against bacterial
repopulation, significantly reducing the overall bacterial load while creating
a protective barrier that helps shield against attachment and regrowth. In
development for more than a decade,
the unique formula of new Colgate Total®SF is the subject of 28
granted patents and 95 pending patent applications.
Offering
comprehensive benefits for the whole mouth, the new advanced formula found in
new Colgate Total®SF addresses all indications of the original
Colgate Total® including plaque, gingivitis, caries, stain
removal/whitening, and calculus. Yet new Colgate Total®SF delivers
even more benefits than ever before to help patients achieve superior whole
mouth health.
Specifically,
ongoing clinical testing of new Colgate Total®SF shows superior
reductions vs. ordinary non-antibacterial toothpaste in:
✓
Plaque
✓
Gingivitis
✓
Calculus
What’s more, Colgate Total®SF
now provides additional new benefits:
✓
Sensitivity relief
✓
Enhanced enamel strength
✓
Odor neutralization
“The advanced
fluoride formula of Colgate Total®SF offers
significant advantages versus ordinary
fluoride toothpaste, and still retains all of the benefits that dental professionals
already love about our original Colgate Total,” remarked Dr. Barbara Shearer,
Director of Scientific Affairs for Colgate. “Our advanced fluoride formula
provides multiple benefits for the whole mouth. These attractive features combined
with a great taste make Colgate Total®SF a great tool to empower
dental professionals and patients striving to achieve whole mouth heath.”
*Statistically
significant greater reduction of cultivable bacteria in saliva and on tongue,
teeth, cheeks, and gums with new Colgate TotalSF vs
non-antibacterial fluoride toothpaste after 8
weeks, 12 hours after brushing.
Reference: 1.
Colgate Clinical Report 20180316BAC
About Colgate-Palmolive
Colgate-Palmolive is a leading
global consumer products company, tightly focused on Oral Care, Personal
Care, Home Care, and Pet Nutrition. Colgate sells its products in over 200
countries and territories around the world under such internationally recognized
brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex,
Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and
Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more
information about Colgate’s global business, visit the Company’s website at www.colgatepalmolive.com. To
learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s
global oral health education program, please visit www.colgatebsbf.com.
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