New Philips Sonicare ProtectiveClean Power Toothbrush Awarded ADA Seal of Acceptance

STAMFORD, United States –The American Dental Association (ADA) has awarded its ADA Seal of Acceptance to Philips Sonicare ProtectiveClean 4100 Plaque Control, an innovation from the power toothbrush brand most often recommended by U.S. Dental Professionals.
The ADA Council on Scientific Affairs’ acceptance of Philips Sonicare ProtectiveClean 4100 Plaque Control is based on its finding that the power toothbrush is safe and has shown efficacy in removing plaque and helping to prevent and reduce gingivitis, when used as directed.
To earn the Seal of Acceptance, the manufacturer, Philips Personal Health, was subjected to ADA laboratory tests and had to meet ADA and American National Standards Institute- approved dental standards. The company also submitted studies proving clinical safety and efficacy. Philips Sonicare Protective Clean 4100 Plaque Control Toothbrush was submitted for consideration as it is a contemporary innovation within the Sonicare portfolio.
“The ADA’s validation demonstrates the level of care that Philips Sonicare power toothbrushes provide,” said Alexander Harris, Senior Marketing Director, Philips Oral Healthcare. “We feel that the ADA Seal formalizes the relationship between the two clinically- dedicated oral healthcare organizations and are we proud to have received this honor.”
A gentle and effective clean
The Philips Sonicare ProtectiveClean 4100 power toothbrush is designed to address consumer concerns that they are brushing too hard with their existing toothbrush and could be damaging their teeth and gums in the process. Featuring unique pressure sensor technology, Philips Sonicare ProtectiveClean alerts users when they are applying too much pressure, delivering a gentle brushing experience for healthier gums, cleaner teeth, and a whiter smile.
Philips Sonicare ProtectiveClean is proven to reduce gum disease by up to 100% and to remove up to seven times more plaque than a manual toothbrush[1] for improved oral health.
[1] When used in clean mode with the Optimal Plaque Control brush head - Philips data on file 2017

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The toothbrush uses unique technology and a sonic sweeping motion to create gentle microbubbles for an exceptional clean feeling.
Please visit philips.com/sonicare for more information about Philips Sonicare and Philips Sonicare ProtectiveClean.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image- guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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