Introducing Amabrush: the World’s First Fully Automatic Hands-Free Toothbrush

Simultaneously and Thoroughly Cleans all Teeth in Just Ten Seconds!

San Francisco, CA (February 22, 2018) – Amabrush, the world’s first fully automatic toothbrush, was officially launched in the US market at this year’s Chicago Midwinter dental meeting. Amabrush is a revolutionary hands-free toothbrush that simultaneously brushes all teeth in a mere ten seconds. Simply press a single button and the innovative Amabrush technology works to effectively and efficiently clean all teeth and gums, practically eliminating the extra time, and human error often experienced with traditional brushing methods.  

Amabrush was first conceptualized in 2015 by a team of engineers and healthcare professional visionaries whose goal was to simplify the tooth brushing routine. The creators brought Amabrush to Kickstarter in July of 2017 and were fully funded within one hour.

“We all know that we need to brush our teeth. Whether we’re skipping brushing, not brushing long enough, or not brushing correctly, many of us simply don’t get our teeth as clean as they should be. Amabrush aims to change all that,” remarked Amabrush Founder and CEO, Marvin Musialek. “At first people are always a bit skeptical about whether Amabrush is too good to be true but proof of efficacy is clearly revealed in the ongoing positive results of our constant clinical testing, as well as consistent feedback received from completely amazed and
satisfied users.”

Multiple rows of soft antibacterial Amabrush bristles are directed in a 45° angle against the
gumline, simulating the widely recommended Bass method of brushing. With an amplitude of 9.5G, Amabrush creates a variety of vibrations that oscillate with different resonant frequencies to gently yet effectively clean each quadrant of the mouth. Subtle vibrations oscillate the bristles, effectively removing plaque and bacteria on the teeth as well as along the gumline. Unlike nylon bristles, soft Amabrush bristles gently rub as opposed to scratch surfaces, further eliminating any risk of damage to the teeth and gums.

Amabrush is comprised of three components:

• Anti-Bacterial Mouthpiece – The one-size-fits-all mouthpiece is made of a flexible antibacterial silicone material that wards off 99% of bacterial agents found in between bristles. Strategically arranged soft 3D bristles are gentle enough to prevent enamel and gum damage yet strong enough to thoroughly clean both teeth and gums. Built-in micro-channels are made to transport an ideal amount of specially formulated Amabrush toothpaste. The Amabrush mouthpiece is cleaned using traditional rinsing methods as you would with regular toothbrushes.  
• Handpiece – The Amabrush handpiece magnetically connects to the mouthpiece. The handpiece acts as the dispenser for Amabrush toothpaste capsules, and also houses the exclusive Amabrush tooth brushing technology. The handpiece comes with a built-in low-energy wireless charging module (Qi standard), and is equipped with Bluetooth^® as well as an Amabrush App. A fully charged battery lasts for approximately one month.
• Toothpaste Capsules – Amabrush toothpaste capsules are simply placed into the handpiece and a built-in mechanism foams and automatically delivers the ideal amount of toothpaste to the mouthpiece each and every time. The FDA-approved toothpaste is specially formulated for the system. Amabrush toothpaste is available in whitening, sensitive, and extra fresh. A single toothpaste capsule lasts for up to a month.   

Amabrush is simple to use:

Step 1 – Attach the handpiece to the mouthpiece

Step 2 – Insert the mouthpiece into the mouth and bite down

Step 3 – Push the button on the handpiece to dispense the toothpaste foam

Step 4 – Wait ten seconds

Step 5 – Spit and rinse

“Although ten seconds may not sound like much, keep in mind that each tooth is actually being cleaned for that duration,” remarked Dr. Hady Haririan, Amabrush Advisor and dentist. “Brushing with a traditional toothbrush may last longer but you aren’t brushing all of your teeth at once. Adults have 32 teeth and each tooth has three surfaces. If you brush for 120 seconds, each surface gets brushed for just 1.25 seconds. Amabrush cleans all of your teeth’s surfaces for ten whole seconds. This means that every tooth surface gets brushed eight times longer, while the total tooth brushing duration is twelve times faster.”

All Amabrush units come equipped with a sound and light indicator to provide various alerts and information including current battery status, finished tooth brushing sessions, and operational errors. Users can further personalize Amabrush by setting various vibration modes (such as gum massage and burst mode), configure cleaning time, and much more!

All Amabrush units can be equipped with a carry case for on-the-go use. What's more, an Amabrush tongue cleaner is also available to keep the tongue smooth and clean, as well as a UV sanitation station that sterilizes up to two mouthpieces with ultraviolet light (185nm).

Amabrush is currently available at www.amabrush.com, and the Company is presently working to further expand its availability to dental professionals and consumers through additional convenient sales channels.

For more information about Amabrush, please visit www.amabrush.com.

About the Amabrush Team

The Amabrush team has a strong background in healthcare, product design, and mechanical engineering. Founder Marvin Musialek developed the first Amabrush prototype in 2015. Together with Martin Forstenpointner, a mechanical engineer, and Alexander Stummer, a biomedical engineer, Amabrush was gradually brought to fruition. Advised by Dr. Hady Haririan, a periodontist and member of the Medical University of Dentistry in Vienna and Austrian Society of Periodontology, the team tirelessly tested Amabrush to bring it to the successful oral health aid that it is today. The Amabrush team continues to work closely with medical universities, dentists, and beta testers to consistently evolve its effectiveness and efficiency as a superior oral health aid for optimum oral health. Amabrush is fully supported and funded by the Austrian government, private institutions, and the European Commission. For more information about Amabrush, please visit www.amabrush.com.  

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