3M Lava Zirconia Marks Significant Milestone Zirconia pioneer celebrates 15 years by showcasing clinical successes

ST. PAUL‚ Minn. – (February 23, 2016) – Since Lava Zirconia was introduced in 2001, the material has improved the smiles of millions of patients worldwide – with scientific studies showing excellent strength, esthetics and clinical performance. Now the brand is celebrating 15 years of success, and 3M is taking an opportunity to highlight Lava cases from clinicians and labs across the globe. At LAB DAY Chicago on February 26 and 27, 3M will launch a new website dedicated to showcasing dentist and lab-submitted case photos that demonstrate the beauty and strength of Lava brand zirconia restorations for crowns and bridges.

In its 15 years of clinical use, the pioneering Lava brand has become trusted by dentists and labs, with millions of zirconia restorations placed in over 40 countries.[i] 3M has continued to innovate, being the first to match all 16 VITA® Classic shades, the first zirconia system with shading liquids and one of the most studied zirconias available today.[ii] With the recent introduction of Lava™ Plus High Translucency Zirconia in a disc format, Lava branded zirconia material is easier to access than ever.

“Thousands of skilled clinicians and lab technicians have allowed 3M to offer the benefits of zirconia to patients around the world,” said Jennifer Van Ranst, U.S. marketing manager. “We are looking forward to using this website to showcase the clinical success our customers have achieved with this material.”

Whether it’s a beautifully layered porcelain case, a high translucency all-zirconia bridge or simply a highly esthetic outcome that helped improve a patient’s smile, clinicians and dental labs are encouraged to upload their favorite cases. The site will showcase these before and after photos for visitors to view, “like” and share.

To upload cases to the website, clinicians and dental labs can visit www.3M.com/Lava15.

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About 3M Oral Care3M Oral Care promotes lifelong oral wellness through inventive solutions that help oral care professionals achieve greater clinical, professional and personal success. Learn more at 3MESPE.com (dental) or 3MUnitek.com (orthodontics).

3M is a trademark of 3M or 3M Deutschland GmbH. Used under license in Canada. © 3M 2016. All rights reserved.

About 3M
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