New Look Unveiled During the 2015 Chicago Midwinter Dental Meeting
Malvern, PA (March 18, 2015) – DentalEZ®,
a supplier of integrated products and services for dental health
professionals worldwide, is pleased to introduce various updates to its
classic DentalEZ brand. With an official tagline of “Integrated
Solutions,” and now simply referred to as “DentalEZ,” the Company
unveiled some of its recent rebranding efforts such as a new color
palette, logo, and a freshly designed exhibit booth at this year’s
Chicago Midwinter Dental Meeting.
With the acquisition of various new companies and
products throughout the years, DentalEZ has established a diverse yet
very broad assortment of products. The company’s current rebranding
efforts will ensure that its entire portfolio is streamlined in order to
tell a clear story about its ever-growing product offerings and
organization.
Throughout 2015, DentalEZ will begin to slowly phase
out the use of individual brand logos and introduce a single
all-encompassing DentalEZ logo. All DentalEZ product categories will
also be more consistent with the new DentalEZ name and tagline:
Columbia Dentoform® Teaching Solutions
DentalEZ® Equipment Solutions
NevinLabs™ Workstation Solutions
RAMVAC® Utility Solutions
StarDental® Instrument Solutions
“With this more unified and simplistic approach to
branding, we plan to increase clarity of what our company offerings are,
while raising awareness and understanding across all product lines of
DentalEZ and our many ‘Integrated Solutions,’” remarked Lisa Lee, Vice
President of Sales and Marketing. “In the next year we will have gradual
updates of all materials, websites, and signage. We truly look forward
to an exciting new era here at DentalEZ.”
For more information about DentalEZ’s full line of integrated products, please visit www.dentalez.com
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