LED Dental’s VELscope® Vx Enhanced Oral Assessment System Wins Pride Institute “Best of Class” Award

Oral cancer screening device has achieved same honor four years in a row

ATLANTA – Oct. 1, 2014 – With a focus on credibility and meaningful innovation, the Pride Institute’s “Best of Class” Technology Award — now in its sixth year — continues to recognize products that demonstrate excellence in their category. In 2014, the VELscope^® Vx Enhanced Oral Assessment System from LED Dental is one of those lauded as “Best of Class.”

“Our VELscope system is the market’s recognized leading adjunct device for comprehensive oral examinations, and the industry is taking note of its ability to support the early discovery of oral cancers, pre-cancers and other mucosal abnormalities,” said Dr. Jeffrey Brooks, vice president of imaging for LED Dental. “It’s an honor to receive the Pride Institute’s ‘Best of Class’ Award, and it’s our hope that the recognition raises further awareness among practitioners about the necessity of assisted comprehensive oral screening.”

Use of the VELscope^® Vx can enhance the discovery process for an array of oral mucosal abnormalities, often before they become apparent to the unassisted eye. The device’s distinctive blue-spectrum light causes the soft tissues of the mouth to naturally fluoresce. Healthy tissues appear in distinct patterns that are visibly disrupted by trauma or disease, such as neoplastic lesions, chemical irritation, side effects from medication, thermal damage, as well as fungal, viral or bacterial infections. Today, VELscope^® Vx systems are used to perform more comprehensive oral examinations than any other adjunctive device. To date, more than 13,000 VELscope^® Vx systems are in use globally, and dental practitioners have performed more than 25 million exams with the technology.

A panel, comprised of five leading voices in dental technology, comes together each year to discuss, debate and decide what products merit recognition in a selection method that is unbiased and rigorous. All technology categories are considered and each product honored as “Best of Class” features unique characteristics that differentiate it from the competition in a compelling way, and more importantly, creates value for the general dentist.

“The foundation for our success is, and has always been, our formula: technology leadership in dentistry, unbiased, and not for profit,” said Dr. Lou Shuman, “Best of Class” founder. “The commitment of the distinguished panel and our partners at the American Dental Association helps us maintain the integrity that creates true value. When we recommend a product, such as the VELscope Vx^®, we know it will have a positive effect on the diagnosis and treatment that practitioners are able to provide their patients.”

The Pride Institute’s “Best of Class” Technology Awards were launched in 2009 as a new concept to provide an unbiased, nonprofit assessment of available technologies in the dental space. Through print and digital media coverage, the “Best of Class” message reaches the community of 150,000 dentists through multiple touch points, educating them about the products. Honoree participation in the “Tech Expo” at the American Dental Association’s Annual Meeting offers face-to-face interaction with the companies as well as technology-centered education provided by members of the panel and the esteemed consultants of the Pride Institute. Courses at last year’s meeting sold out. This year’s event will be held from Oct. 9 to 11 in San Antonio.

For more information on the VELscope^® Vx Enhanced Oral Assessment System or LED Dental’s full product portfolio, please call 844.952.7327 or visit www.leddental.com.

About LED Dental

LED Dental is a wholly owned subsidiary of LED Medical Diagnostics Inc. LED Dental now provides dentists and oral health specialists with advanced diagnostic imaging products and software in addition to the award-winning VELscope^® tissue fluorescence visualization technology. Backed by an experienced leadership team dedicated to a higher level of service and support, LED Dental products seamlessly integrate into dental practices. The company is committed to providing dental practitioners with the best technology available by identifying and adding strong products to its growing portfolio. For more information, call 844.952.7327 or visit www.leddental.com.