Sirona Introduces the New CEREC® Omnicam

Powder-Free and Provides Unique Color Capture with Detail and Precision

Charlotte, NC (August 16, 2012) – Sirona Dental Systems, the company that pioneered digital dentistry more than 27 years ago and the global number one producer of dental CAD/CAM systems, is pleased to introduce the new CEREC Omnicam.

CEREC Omnicam’s revolutionary design features a completely new, ergonomic handpiece and special optics to guarantee unsurpassed intraoral access. New ColorStreaming allows continuous capture of the oral cavity as well as displaying the 3D data in full color – an industry first. Operator convenience has been greatly improved by making the system completely powder-free while retaining Sirona’s high standards for precision.

Designed for Access

Slim, rounded camera tube allows easy rotation of the camera in the intraoral space. The tiny camera tip guarantees the best lens positioning anywhere in the mouth.

ColorStreaming for Confidence

As the camera moves over teeth, a photorealistic image is displayed in full-color with crisp clarity and impeccable detail delivering a new level of clinical confidence.

Powder-Free for Convenience

No need to apply reflective medium makes capturing images easier and faster than ever— and with Sirona’s industry-leading precision.

According to Dr. Joachim Pfeiffer, Vice President, CAD/CAM and Chief Technology Officer for Sirona Dental Systems, “The development of the CEREC Omnicam represents a technical revolution, optimally balancing the needs of perfect operator convenience in handling, with highly precise restorative outcomes. We have achieved an elusive goal by marrying the precision of the market-leading CEREC Bluecam with unsurpassed ease of use.”

CEREC Omnicam perfectly balances all requirements for a chairside CAD/CAM camera with operator convenience while introducing another Sirona first – full color. Other new features and benefits:

·       Records 2D and 3D data, the first intraoral camera to do so

·       Captures half-arch and full-arch impressions with industry-leading speed

·       Anti-shake features automatically eliminate substandard images

·       Provides a uniform field of illumination for increased precision

For more information about CEREC Omnicam or to schedule a free demonstration, call your local Patterson sales representative or visit www.cereconline.com.

More than 4,000 Dental Professionals Gather in Las Vegas for Sirona’s CEREC^® 27 and a half year Anniversary Celebration

Dental Professionals Witness Launch of

New CEREC Omnicam 3D Intraoral Camera and Schick 33 Intraoral Sensor

Long Island City, New York (August 17, 2012) – A record number of dental professionals gathered in Las Vegas at the Venetian Resort Hotel Casino for Sirona’s CEREC 27 and a half year Anniversary Celebration where they witnessed the launch of two major products: the new CEREC Omnicam 3D intraoral camera and Schick 33 intraoral sensor. 

Sirona Chairman and CEO Jost Fischer launched the CEREC Omnicam and new Schick 33 sensor by unveiling the products center-stage in front of thousands of enthusiastic customers and dental professionals. Attendees were then treated to detailed clinical presentations of the products from Sirona advocates, Dr. Sameer Puri and Dr. Andreas Bindl and dozens of other notable speakers and educators. 

 “The CEREC 27 and a half Anniversary Celebration is another milestone event for Sirona,” remarked Mr. Fischer. “With the launch of two key new products, Sirona has once again demonstrated its commitment to investing in research and development in an effort to improve patient care and our customers’ practice lifestyle.”

In addition, more than 600 dental professionals arrived a day early on Wednesday, August 15^th for Sirona’s CEREC Discovery and 3D Summit sales events. These highly successful peer-to-peer events provide a first-class educational experience, giving dentists the information they need to make an informed decision about incorporating in-office CAD/CAM and 3D cone beam technology into their own practices.

Other highlights of CEREC 27 and a half include:

• Sirona began broadcasting live video coverage from the event on Thursday and continues live coverage Friday on www.Sirona.com, and www.cereonline.com. Interviews are also available featuring Sirona executives and General Session speakers.

• Friday evening after the education program, comedy icons Steve Martin and Martin Short perform their unique live show, entitled “A Very Stupid Conversation.”  The hour-and-a-half performance takes place this evening from 6-7:30 p.m.

• To wrap up the three-day anniversary, Sirona is hosting a VIP party on Saturday night from 7-10 p.m. The “Red Carpet Bash and a half!” is a celebrity/VIP-themed party at Las Vegas’s famous TAO Nightclub. 

 For more information about the event, please visit www.CEREC27andahalf.com, or visit www.Sirona.com or www.cereconline.com for up-to-the-minute coverage.    

About Sirona Dental Systems, Inc.

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces.  Visit www.sirona.com for more information about Sirona and its products.