Dental Services Group™ Provides Rebate and Placement Program for CEREC® AC Connect Users

Charlotte, NC (November 30, 2011) – Sirona Dental Systems, LLC announced today that Dental Services Group™ (DSG), a network of 25 North American laboratories, is now providing CEREC® and CEREC® AC Connect users with an attractive rebate and placement program.

Both new and existing CEREC AC Connect users who choose to use Dental Services Group for any laboratory needs will earn a generous rebate to help cover the cost of their CEREC AC Connect digital impression system. Rebates are issued in the form of laboratory credits, and are applied to the user’s DSG lab invoice. Rebates range in size based on monthly DSG lab bills, and can cover all financing costs, service contracts, and provide savings on restorations at the highest level. The program is based on incremental business done with DSG.

In addition, DSG created a Placement Program for dental professionals interested in having a CEREC AC Connect placed in their practice with no up-front costs. Interested parties simply commit to a certain amount of incremental annual lab work with DSG, and DSG will cover the cost of the scanner.

"Our goal at DSG is to provide services that help make our lab customers successful,” according to Buddy Pickle, Dental Services Group CEO. “Providing CEREC milling capabilities and including the CEREC AC Connect in our rebate and placement programs are services we offer to help achieve that goal."

“We are very excited about DSG’s digital impression program for CEREC and CEREC AC Connect users,” remarked Norbert Ulmer, Director of Laboratory CAD/CAM for Sirona. “We consider DSG to be an active driver in expanding the usage of digital impression technology. By providing these attractive incentives, DSG is striving to elevate dental care and introduce efficiencies to the entire restorative process. The programs are substantial steps towards making digital impressions a reality for all, and, in turn, will benefit patients, dentists, and ultimately the entire dental community.”

For more information, please contact your DSG representative, call Sirona at 855-465-2248, or visit www.inLab.com.

About Sirona Dental Systems, LLC

Recognized as a leading global manufacturer of technologically advanced, high-quality dental equipment, Sirona has served equipment dealers and dentists worldwide for more than 125 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration equipment (CEREC® and inLab®); digital and film-based intraoral, panoramic, and cephalometric X-ray imaging systems; dental treatment centers; and handpieces. Visit www.sirona.com for more information about Sirona and its products.

About Dental Services Group™

Dental Services Group™ is a network of quality-focused, local labs throughout North America. Partnering with one of DSG’s 25 laboratories provides the personal relationship and care of a local laboratory—combined with the technical expertise and full suite of offerings of a national laboratory. While the foundation of their business is providing high-quality restorations and dental appliances, DSG labs go a step beyond by offering ways to support and grow dental practices. Their vision is to provide relevant services and solutions that will help make practitioners more successful. Learn more at www.dentalservices.net.