Dental Hygiene and Oral Care Market in US Examined in New iData Research Report

LONDON, Nov 08, 2011 (BUSINESS WIRE) -- Recovering from the global economic recession, the U.S. dental hygiene and oral care market reached over USD 1.6 billion last year. Forecasts say the market, and the professional teeth whitening segment in particularly, will cross USD 2 billion mark by 2017, driven by the fast-growing digital caries/cavity detection, professional teeth whitening and fluoride varnish segments. In the U.S., dental caries/cavities affect more than 95% of the adult population.