Introducing the Paradigm™ Family Brand from 3M ESPE

Great value from a company dentists trust—
Family brand launches with impression material and nano hybrid restorative

ST. PAUL, Minn. – (April 5, 2011) – In today’s competitive marketplace, dental professionals need good quality products at a great value. For everyday procedures, the right products can help dentists keep overhead low and deliver patient care with confidence. That’s why 3M ESPE is introducing the Paradigm™ brand, a new family brand that will offer dental professionals competitively priced products with the standard features they rely on most. The brand debuts with the introduction of Paradigm™ VPS Impression Material and Paradigm™ Nano Hybrid Universal Restorative—both scheduled for launch in April.