Tuesday, March 16, 2010

February 2010 U.S. Search Engine Rankings

Total searches were down for this period and Bing is coming up. MJ

February 2010 U.S. Search Engine Rankings

RESTON, VA, March 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In February 2010, Americans conducted 14.5 billion core searches, with Google Sites accounting for 65.5 percent search market share.

February 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo! Sites (16.8 percent), and Microsoft Sites (11.5 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.5 percent.

comScore Core Search Report*

February 2010 vs. January 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity Share of Searches (%)
Jan-10 Feb-10 Point Change Feb-10 vs. Jan-10
Total Core Search 100.0% 100.0% N/A
Google Sites 65.4% 65.5% 0.1
Yahoo! Sites 17.0% 16.8% -0.2
Microsoft Sites 11.3% 11.5% 0.2
Ask Network 3.8% 3.7% -0.1
AOL LLC Network 2.5% 2.5% 0.0

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

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