Thursday, March 19, 2009

Cable Industry Launches MyLife On Demand, a Health & Wellness Video on Demand Cable Network

NEW YORK, NY March 19, 2009 National Cable Communications (NCC), the leader in cable television advertising and marketing, recently announced the rollout of MyLife On Demand across and on behalf of multi-system operators (MSOs) throughout the United States.

Specifically, MyLife On Demand is a cable industry-wide, first-of-its-kind health and wellness video on demand (VOD) network. MyLife On Demand uses the latest digital cable technology to micro-target and deliver a wide range of relevant and comprehensive health and wellness information to enhance the lives of today’s health-conscious consumers. It provides many national, regional and local advertising options for dental and other healthcare marketers.

MyLife On Demand’s long-form programming covers oral health topics such as implants and plaque control, as well as information about health services, medical conditions, pharmaceuticals, vision, fitness, nutrition and alternative procedures.

MyLife On Demand brings together programming from the leading providers of health content in the US, including NBC Digital Health Network, HealthiNation and ExerciseTV. Easy access, highly relevant topics and fresh programming ensure that consumers will make MyLife On Demand a frequent destination and important resource for their health information.

According to NCC’s Senior Vice President of Marketing and Business Development Andrew Capone, who spearheads the project, “MyLife On Demand gives healthcare industry marketers an interactive means to engage with their target audiences. Through digital ad campaigns, branded content and sponsorship of long-form, quality health and wellness programming, we can craft unique targeted marketing programs for health advertisers.”

Added David Porter, Vice President, Marketing and New Media at Cox Media, “MyLife On Demand’s health and wellness programming is now available 24/7 to educate consumers while providing healthcare industry marketers with a highly effective means to cut through the media clutter. It is a priority for the cable industry to come together and roll out distinct products for consumers and advertisers. We believe MyLife On Demand proves that commitment.”

MyLife on Demand is currently available in over 30 million cable homes across Comcast, Cox Communications, Time Warner Cable, Bright House, Insight, Bresnan and OnMedia, and is expected to reach the full footprint of digital wired cable subscribers in the near future.

For more information about NCC, visit www.spotcable.com. Healthcare industry marketers can request more details about MyLife on Demand by contacting Andrew Capone directly at
andrew_capone@spotcable.com or 212-548-3386.

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