Personify Group Marks First Year as Dentistry’s Brand Growth Partner

Personify Group, Inc., dentistry’s brand growth partner, is marking the one-year anniversary of its founding this month, reflecting on a year of rapid momentum, industry validation, and high-impact work supporting dental innovators throughout the world.

Founded in January 2025 by dental marketing veterans Michael Ventriello and Mark Ross, Personify Group was built in response to a growing gap in the market: brands investing heavily in marketing activity without a clear line to business outcomes. The firm focuses on integrated branding, marketing, public relations, and thought leadership designed to drive measurable growth.

During its inaugural year, Personify Group formed a functional and highly engaged advisory board comprised of a who’s who of respected clinicians, industry leaders, and subject-matter experts, reinforcing the agency’s commitment to strategic rigor, clinical relevance, and senior-level insight.

Among the agency’s most notable milestones was being named North American B2B Agency of Record for vVARDIS, the Swiss-based global leader in innovative oral health solutions. As part of that engagement, Personify Group created and launched the global “Curodontist™ Movement,” a paradigm-shifting awareness-to-adoption initiative encouraging dentists and hygienists to move beyond “watch and wait” caries management and toward the immediate, non-invasive, biomimetic treatment of early-stage decay.

“The past year validated why we built Personify Group,” said Mark Ross, co-founder and chief branding officer. “Dental companies don’t need more noise; they need an authentic story, credibility, and campaigns that connect innovation to their audience and accelerate adoption. Being selected by vVARDIS and architecting the Curodontist Movement is just one example of how our model breaks through the clutter and delivers real impact.”

In 2025, Personify Group also served as a marketing partner for the first annual Dental KOL Boot Camp and Dental Innovation Day, with Ventriello and Ross featured as speakers during the two-day event. The event brought together clinicians, founders, investors, and emerging dental technology companies.

Personify Group further strengthened its industry presence as a sponsor and marketing partner of the Dental VIP (Venture, Innovation & Partnering) Summit and is supporting the event for the second consecutive year as it returns to Chicago in February 2026.

“Our work this year extended well beyond traditional agency services,” said Michael Ventriello, co-founder and chief communications officer. “From KOL development and promoting dental innovation events to category creation and brand repositioning, we’ve helped our clients stand out in meaningful, credible ways while staying grounded in strategy.”

Personify also played a central role in helping the Israeli startup company Dentlytec rebrand as LuminX™, developing the new name, visual identity, and positioning as the company awaits FDA clearance for its groundbreaking LuminX Probe™—a subgingival diagnostics device for gum disease.

In addition, the agency joined the Dental Trade Alliance (DTA), further aligning itself with leading manufacturers, suppliers, and service providers across the dental industry.

Looking ahead to 2026, Personify Group is expanding its suite of solutions with the continued rollout of PitchIt DDS™, Virtual Dental Team™, and ShowFlow™, solutions designed to support dental companies with investor pitch deck development, virtual focus group services, and trade show ROI optimization, respectively.

“Our focus for year two is disciplined, organic growth and deeper partnerships across the board,” Ross said. “We’re investing in services and programs that help dental innovators scale faster, communicate more effectively, and convert visibility into revenue.”

About Personify Group

Headquartered in Smithtown, New York, and Brick, New Jersey, Personify Group is redefining dental branding, marketing, and communications with an integrated mix of disruptive and dynamic solutions designed to accelerate growth for dentistry’s innovators. Founded by dental marketing experts Michael Ventriello and Mark Ross, the agency blends bold creative with advanced technology and strategic insight to help clients rise above the noise and achieve measurable success.

For more information, visit www.personifygroup.com.