Dentistry’s Social Media Expert Rita Zamora Launching New Book During CDA Anaheim
While
Supplies Last, Free Autographed Copies of “Get Found, Get Liked, Get Patients:
Making the Most of Social Media” Will Be Available in the CareCredit Booth on
Thursday May 17th from 12:30 PM – 1:00 PM
Boulder, CO – May 1, 2018 – Rita Zamora, a social media
marketing thought leader known for helping dentists and specialists shine
online, will be introducing her new social media marketing book for dentists at
CareCredit booth # 704 during the California Dental Association Meeting in
Anaheim.
Entitled “Get Found, Get Liked, Get
Patients: Making the Most of Social Media” this easy to read paperback book is
intended to provide practical social media tips and advice that can be implemented
immediately.
According to Zamora, “Despite the
fact that social media has been recognized as a marketing must-have for almost
a decade, many practice owners and some marketing professionals for that matter
are still overwhelmed at the thought of starting and sustaining a social media
program that will help them attract and retain patients. Surprisingly, this can
apply to millennials as well. My goal was to write a social media guide, to
help DIYers or inform those who need to delegate, that could be read in about
90 minutes.”
The book’s content is largely based
on common questions Zamora has received over the years during many of her
lectures. Here is an outline of the book’s contents:
•
Why Some Dentists Don’t Leverage Social Media to Get New
Patients
•
With So Many Challenges to Using Social Media, Is It Worth
the Trouble?
•
The Benefits of Social Media
•
Does Social Media Really Work for Attracting New Patients?
•
Getting Found. Getting Liked. Getting Patients
•
Next Steps to Reading “Get Found, Get Liked, and Get
Patients: Making the Most of Social Media”
Zamora’s book includes a foreword written
by dental marketing guru Fred Joyal, co-Founder of 1-800-Dentist and author of
“Everything is Marketing” and “Becoming Remarkable,” in which he states: “There
is no faster moving target in practice marketing than social media. It changes
almost daily. Rita is exactly the guide
we need. She is both thoughtful and experienced, and this book is her gift of
truth and wisdom. Enjoy it, learn from it, and apply it, and your practice will
thrive.”
Purchasers of the book will also be
able to download special PDF supplements to keep abreast of significant or timely
recommendations. During the California Dental Association Meeting in Anaheim, a
limited number of signed copies of “Get Found, Get Liked, Get Patients - Making
the Most of Social Media” will be available for free (while supplies last) at
the CareCredit booth #704 from 12:30 to 1:00 p.m. on Thursday, May 17th.
Why in the
CareCredit booth? “A study conducted by Rothstein Tauber on behalf of
CareCredit revealed: Three of the five steps it takes to attract a new patient
and have them accept and pay for treatment involves extensive research by the
patient that can take an average of 76 days before they make a decision. It
takes about 145 days for elective, cosmetic procedures,” explained Zamora.
“This Consumers’ Path to Healthcare Purchases Study further validates the need
for dental practices to value their online presence and utilize social media
effectively to get found, get liked and get patients.”
The print edition of “Get Found, Get Liked, Get
Patients - Making the Most of Social Media” is available for pre-sale online at
RitaZamora.com/book for a special price of $16.95. The book will be
available in the near future in digital format and also on Amazon.
About
Rita Zamora:
Rita Zamora is the owner and
founder of Rita Zamora Connections (https://RitaZamora.com) and an
international speaker and published author on social media marketing and online
reputation management. Her advice on managing your online reputation was
published in the American Dental Association’s Practical Guide to Expert Business Strategies and
she served as a Contributing Faculty Member on the topic of marketing for the
2015 American Dental Association's Center for Success Certificate Program.
Rita Zamora Connections is an established
dental consulting firm that specializes in social media marketing for dentists
and specialists. Their agency provides highly customized solutions
and encourages genuine personal
interaction between their dentist and specialist clients and their
patients. Since 2008, they’ve worked with
hundreds of dental professionals, through speaking engagements and their
agency, to train or assist them in authentic and valuable online interactions.
Rita graduated magna cum laude from the University of Colorado with a bachelor’s degree in
business and marketing and has over 20 years of experience working in the
business of dentistry. Rita can be contacted at Rita@RitaZamora.com
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