Sirona’s CEREC® 30th (C30) Anniversary is Underway – An Unprecedented Mix of Education and Entertainment

Premier Digital Dentistry Forum is in Full Swing as Attendees are Treated to a Fun and Informative Series of Events 


Charlotte, NC (September 17, 2015) – Sirona Dental, Inc., is underway with its widely anticipated CEREC® 30th (C30)Anniversary Celebration. CEREC professionals from around the globe have congregated at The Venetian® Hotel and The Palazzo® Hotel in Las Vegas for three-days of unmatched education, keynote speeches, and entertainment found only at the world’s preeminent digital dentistry extravaganza.


C30 kicks off with general session speeches from some of the foremost thought leaders in digital dentistry, including Frank Spear, discussing optimal patient care in the digital world; Rella Christensen, instructing attendees how to overcome challenging clinical situations related to lithium disilicate; Sam Puri, reviewing the proper steps to how prepare, fit, and finish CEREC restorations; and James Klim, delving into the art of creating aestheticsBreakout sessions will cover acomprehensive curriculum of disciplines, including digital radiography, orthodontics, implantology, and much more.


Following the top-notch educational speeches, the tradeshow floor opens to a plethora of exhibitors exposing attendees tothe latest innovations in chairside solutions, and providing endless networking opportunitiesFurthermore, participants are treated to exuberant business and leadership speeches made by former NFL great Emmitt Smith, and world-renowned life success mentor Tony Robbins. 


Additionally, Grammy-Award winning rock band Train is set to electrify the CEREC crowd with a live performance on Friday,before the weekend culminates as attendees “Party Like aRockstar” Saturday night at TAO the Nightclub. After many months of preparation and anticipation, C30 has finally arrived, and we’re thrilled with the reception thus far,” stated Michael Augins, president of Sirona Dental Inc. “Sirona is honored to have the best and brightest in dentistry join us in celebration of three decades of digital innovations that have shaped the dental landscape.”


C30 provides participants up to 18 CE credits across a full spectrum of digital dentistry topics and tracks.


For a full listing of all educational courses and speakers, and to view a live streaming of the latest C30 updates in real time,dental and laboratory professionals are encouraged to visit


About Sirona DentalInc. 


Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers, and handpieces. Visit www.sironausa.comfor more information about Sirona and its products.


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