Angie Stone, RDH, BS and Michael Ventriello Co-Author DIY Marketing Manual for HyLife Independent Oral Care Specialists
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Step-By-Step Guide Developed to Support and Expand HyLife’s
Oral Care Program for Dependent Elders
Edgerton,
WI – July 22, 2015 – Angie Stone, RDH, BS founder of HyLife, LLC, a company that provides
compassionate oral care services for dependent elders, recently collaborated
with dental marketing veteran Michael Ventriello to co-author a do-it-yourself
marketing manual in an e-book format, exclusively for its network of
independent oral care specialists.
HyLife’s independent oral care
specialists visit nursing home clients on an average of once a week to provide
a thorough brushing of natural dentition as well as prosthetics such as bridges
and partial dentures. They also provide interdental cleaning with dental floss
or other over- the-counter interdental aids and dispense xylitol-based oral
care products to help prevent caries.
According to Stone, “After Michael and I
collaborated on developing a full range of marketing tools, including
brochures, presentations, telemarketing scripts and press release templates, we
realized we also needed to provide our oral care specialists with directions on
how to use these tools.”
“What started out as a simple directions-for-use
brochure evolved into a comprehensive do-it-yourself marketing manual,”
explained Ventriello. “It was written specifically for hygienists, to help them
build a successful HyLife business in their local communities.”
The HyLife Marketing Manual is an e-book
that includes chapters on the following topics:
·
Prospecting
·
Cold Calling
& Follow-Up Calls
·
Email Etiquette
·
Presentations
·
Events
·
Public
Relations
·
Advertising
·
Social Media
The success of the HyLife program is a
passion of Stone and her team of Independent Oral Care Specialists because dependent
elders in nursing homes have the worst oral health compared to any subset of
the U.S. population. “They are losing their teeth at epidemic proportions, are at
increased risk of heart attacks and strokes and are dying at alarming rates
from aspiration pneumonia, which can be caused by bacteria from the mouth being
aspirated into the lungs,” explains Stone.
“If this marketing manual can help
Angie’s team be more successful, more of our elders will have improved oral
health, which in turn will mean improved health and quality of life in their
remaining years,” added Ventriello.
The
HyLife Marketing Manual is an exclusive, downloadable resource for HyLife
Independent Oral Care Specialists. HyLife service territories are assigned by
zip code on a first-come, first-served basis. For additional information, visit
www.HylifeLLC.com , call 608-884-0038, or send an e-mail to info@HyLifeLLC.com.
About Angie Stone, RDH, BS
Angie
began her career in the Navy as a dental assistant. After completing her
enlistment, she continued to assist while obtaining her hygiene degree. As Angie practiced hygiene, she completed her
bachelors in psychology.
She
has taught in dental assisting and dental hygiene programs. She has also
provided onsite education to dental professionals in 40 states, the District of
Columbia, and 5 countries and territories.
In
addition to numerous published articles, her original research regarding
xylitol and elders was published in a peer reviewed medical journal in November
of 2013. Angie’s book, Dying from Dirty
Teeth, was launched in March of 2015 and became an Amazon best seller.
Her
company, HyLife, LLC, brings oral care services to dependent elders because
they shouldn’t “die from dirty teeth”.
Angie is a six time attendee of CareerFusion and was awarded the Sunstar
Award of Distinction in 2012 for her work with xylitol and the geriatric
population.
About Michael Ventriello
Michael has more than 30 years of integrated public relations and
marketing experience in a variety of industries including healthcare-focused
organizations. His functional specialty is launching innovative companies and
products quickly and effectively.
Michael also has more than 10 years of concentrated experience in
dental industry public relations and marketing communications. During this time,
he has developed and deployed highly-successful public relations and marketing
communications campaigns for some of the dental industry’s most innovative
products, technologies and key opinion leaders – Especially those related to
oral-systemic health links.
In 2013 he founded Ventriello
Communications, LLC, a healthcare marketing
communications consultancy focused on the development and distribution of
strategic content with the purpose of launching innovative products, building
brands and generating sales leads.
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