Sunday, March 02, 2008

OraPharma’s "Personal Standard of Care" awareness campaign



I forgot to mention another fun event at the Chicago Mid Winter Meeting. Orapharma threw a nice party at Nick's Fish Market.

By leveraging compelling new research regarding the possible oral/systemic health links of periodontal disease and the efficacy of locally administered antibiotics such as ARESTIN® minocycline HCI 1mg microspheres, OraPharma is partnering with dentists and hygienists to help elevate their personal standard of care when it comes to periodontal disease diagnosis and treatment.

OraPharma also had a unique booth promotion at the CMW meeting. Dentists and hygienists were photographed and their images were inserted on a poster entitled, "I Take it Personally" which is basically a pledge to provide patients with the most comprehensive periodontal disease treatment available, which includes the use of a locally administered antibiotic such as ARESTIN®. These posters are destined to be conversation starters in each participating clinician’s office, which is a great first step in the diagnosis and treatment of periodontal disease.

I am waiting to get my poster.

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