Wednesday, July 06, 2011

Dental Practice Marketing: A Baseline Study

Follow the link to a great article about dental practice marketing trends. This research is a snapshot of 44 practices located in the New York, New Jersey and Connecticut tri-state area. Data was gathered in person from principle dentists who own their own practices. We wanted to better understand how dentists perceive marketing and how they implement marketing plans and activities in their daily business activities.  It will serve as a baseline for future, more in-depth studies.More then half the dentists have no marketing plan.
Read the study

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