SURI Launches New Core 1.0 Electric Toothbrush
SURI, the design-led oral care brand creating everyday essentials designed for life, has launched SURI Core 1.0, a new sonic electric toothbrush designed to give more people an accessible upgrade from manual brushing while maintaining SURI’s focus on performance, design, and reducing waste.
Designed with dentists and informed by consumer feedback and everyday brushing routines, SURI Core 1.0 combines effective sonic cleaning with a streamlined design and alternative materials. The new electric toothbrush features SURI’s signature plant-based brush heads and a lightweight bio-circular handle.
“At SURI, we’ve always believed that exceptional oral care should be experienced by as many people as possible,” says Co-Founder Gyve Safavi. “Core represents an important evolution for us, bringing the same great clean and thoughtfully designed features to a broader audience.”
SURI Core 1.0 joins the company’s SURI Pro 2.0 sonic toothbrush, offering consumers two options for their daily oral care routine. While the Pro 2.0 features a durable aluminum body, matching plant-based brush head, and UV-C Cleaning Travel Case, Core 1.0 is designed around everyday performance, minimal design, and portability.
The SURI Core 1.0 handle is made using more than 90% bio-circular material. Like other SURI toothbrushes, it uses plant-based brush heads that can be returned for recycling through SURI’s mail-back program in the UK and US.
According to SURI, Core 1.0 has been clinically tested to remove 100% more plaque than a manual toothbrush. The sonic electric toothbrush also features a built-in haptic pressure sensor and two-minute brushing timer to support effective daily brushing.
SURI Core 1.0 provides up to four weeks of battery life on a single charge and operates at under 65 dB. A compact wireless charging pebble and magnetic mirror mount are designed to save counter space, while a built-in button lock and plant-based head cover make the toothbrush convenient for travel.
SURI Core 1.0 is available in four colors: Haze (Green), Ember (Orange), Nightfall (Blue), and Moonrise (Gray). The toothbrush is priced at $75 and is available through SURI and Amazon.
Every SURI Core 1.0 toothbrush is covered by the company’s 100-day money-back guarantee.
Available in 4 colors: Haze (Green), Ember (Orange), Nightfall (Blue), and Moonrise (Gray). SURI Core 1.0 is available for $75 at trysuri.com and Amazon.com.
SURI Core 1.0 Key Features
SURI Core 1.0 includes a range of features designed for everyday oral care, including:
- Clinically tested to remove 100% more plaque than a manual toothbrush
- Haptic pressure sensor and two-minute brushing timer
- Up to four weeks of battery life on a single charge
- Handle made using more than 90% bio-circular material
- Plant-based brush heads with SURI’s mail-back recycling program in the UK and US
- Four color options: Haze, Ember, Nightfall, and Moonrise
- Quiet sonic cleaning at under 65 dB
- Magnetic mirror mount
- Button lock and plant-based travel cap
- USB-C wireless induction charging pebble
SURI launched its award-winning sonic electric toothbrush in 2022. The company focuses on combining high-performance oral care, thoughtful product design, and materials intended to reduce waste. SURI says its toothbrush has received numerous accolades, including The Dezeen People’s Choice Award for Product Design, FMC’s Dental Brand of the Year, the Red Dot Design Award, the Marie Claire Sustainability Award, and recognition among Fast Company’s Top 10 Consumer Goods Companies of 2025.
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