AquaSonic Launching New Electric Toothbrush in Target Stores Nationwide

 As consumers increasingly link oral health to overall wellness, the company expands its retail footprint in an effort to make modern oral care more accessible.

, AquaSonic is debuting its AquaSonic Precision Rechargeable Electric Toothbrush in hundreds of Target stores.

Under a new agreement with Target, AquaSonic is debuting its AquaSonic Precision Rechargeable Electric Toothbrush in hundreds of stores nationwide, launching in the large chain of stores for the first time.

“Our expansion with Target is a meaningful step forward in AquaSonic’s long-term growth strategy,” Arsalan Rahbarpoor, president and co-founder of AquaSonic, said in a press release. “By growing our retail footprint nationwide with Target, we’ll be able to introduce our innovative electric toothbrushes to new consumers across the US and help solidify our leadership in the evolving oral care landscape.”

AquaSonic’s launch in Target stores comes as consumer awareness of the link between oral health and overall wellness grows. A recent annual study found that more than 9 in 10 adults (91%) view their oral health as an important part of their overall health. At the same time, online conversations about wellness continue to gain traction, with consumers often sharing details of their daily self-care routines.

The rechargeable toothbrushes are available in rose gold and black models. Photos: courtesy of AquaSonic.

“Consumers are rethinking the everyday products they use and looking for oral care brands that deliver meaningful performance and value,” added Jonathan Cohen, chief marketing officer of AquaSonic. “Expanding into Target stores lets us make our premium, high-performance electric toothbrushes accessible to millions of households nationwide in one of the retail environments they trust the most.”

The launch of the AquaSonic Precision Rechargeable Electric Toothbrush at Target stores represents an important step in the company’s omnichannel growth strategy. The brand originally launched on Target.com in 2023. By expanding into Target stores, AquaSonic can introduce its modern oral care products to new audiences and create a seamless path to purchase for consumers who prefer in-store shopping.

The AquaSonic Precision Rechargeable Electric Toothbrush is available at Target in rose gold as well as in black. The toothbrush features 5 modes, 4 brush heads, a 2-minute timer, a travel case, and is available for $39.99. For more information, visit aquasonic.com.