Sirona’s YouTube Channel Reaches Record-Breaking 1 Million Views
Dentsply Sirona, the world’s largest
manufacturer and distributer of dental equipment, technology and consumables attains,
record-breaking views on one of the most important social media platforms
Charlotte, N.C. (April 22, 2016)- Dentsply Sirona, The Dental
Solutions Company™, recently announced that the
Sirona YouTube channel has received more than 1 million views since its launch
four years ago.
Created in April 2012,
Sirona’s YouTube channel is yet another means of communication with the
dedicated, online consumer base. The site maintains various informative and
captivating videos, including product demos, event recaps, panel discussions, clinician
interviews, and patient and product testimonials.
According to Andreas
Blauig, Dentsply Sirona’s corporate social media manager, the video content is
well received from viewers because of the educational content that is delivered
in a vivid and dynamic package.
“The videos explain
complex technological workflows in a simple and intuitive way, provide
background information and show emotion- our subscribers enjoy this,” Blauig
said.
With thousands of
subscribers to the global page, as well as different branch sites such as CEREC
by Sirona’s YouTube page, the company continuously strives for advancement and
innovation in all social media outlets.
A new format was
recently introduced to the YouTube page for increased viewer satisfaction:
super slow motion videos. These slow
motion videos capture product presentations in a way that allows viewers and product
users to closely observe and follow each step during the videos, which contain impressive
detail of the products showcased.
The continuous
production of video footage added to the YouTube page provides meaningful and
invaluable information to viewers via a platform that is compelling and easily
comprehended.
“Achieving such a
milestone is truly gratifying for Dentsply Sirona as a global team,” said Ingo
Zimmer, director of clinical CAD/CAM. “Our organization works diligently to
provide superlative content to our viewers and it’s incredible to see the level
of viewer appreciation through this accomplishment.”
As an expression of
gratitude to subscribers, the company created a best-of video that can be
viewed here.
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