Colgate Oral Pharmaceuticals Introduces New and Improved* PreviDent® Varnish Formula
New, Enhanced Formula for PreviDent®
5% Sodium Fluoride Varnish Provides
Greater Enamel Fluoride Uptake 1
New York, NY (June
21, 2013) – Colgate Oral Pharmaceuticals, a subsidiary of Colgate-Palmolive
Company, introduces a new and improved formula for its Colgate PreviDent®
Varnish 5% Sodium Fluoride. The high-fluoride in-office treatment now contains
advanced technology for greater enamel fluoride uptake.1
Colgate PreviDent® Varnish with 5% sodium
fluoride, the equivalent of 22,600 ppm fluoride provides greater enamel fluoride
uptake vs. the leading varnish competitor brand** with:
- Four times greater fluoride uptake into lesioned enamel1
- Three times greater fluoride uptake into sound enamel1
Moreover, the new formulation provides a smooth, even and
quick application, and dries to a natural enamel color.
“Switching to PreviDent® Varnish was the best
decision I could have made for my patients,” said Maria Perno Goldie, RDH MS, Current
President, International Federation of Dental Hygienists
and Past President of the ADHA. “They love the flavors and
the transparency after I apply it.”
Ideal for both children and adults, PreviDent®
Varnish contains 22,600 ppm fluoride which has been shown to provide effective
dentin hypersensitivity relief2-4. It sets rapidly on contact with
saliva for patient comfort and compliance. PreviDent® Varnish also
contains xylitol.
“The new formula of PreviDent® Varnish offers a substantial
advantage over the leading fluoride varnish,” remarked Dr. Barbara Shearer, BDS
MDS PhD, Director of Scientific Affairs, Colgate Oral Pharmaceuticals. “Our optimized
in-office fluoride treatment formula provides significant fluoride uptake while
being aesthetically pleasing. These attractive features combined with a great
taste make PreviDent® Varnish a pleasure for both the dental
professional and the patient.”
PreviDent® Varnish is currently available in two great
tasting flavors (Mint & Raspberry) and is conveniently packaged in
ready-to-use unit doses (0.4mL) with disposable brushes.
For more information, please visit www.colgateprofessional.com.
*Compared to original Colgate®
PreviDent® Fluoride Varnish in lesioned enamel
** Versus 3M™ Vanish™
Varnish
References:
- Data on file; Colgate-Palmolive 2012
- Gaffar A. Treating hypersensitivity with fluoride varnishes. Compend Contin Dent Educ 1998; 19:1089-97.
- Clark DC, Hanley JA, Geoghegan S, Vinet D. The effectiveness of a fluoride varnish and a desensitizing toothpaste in treating dentinal hypersensitivity. J Periodontal Res 1985; 20(2): 212-219.
- Ritter AV, de L Diaz W, Miguez P, Caplan DJ, Swift EJ Jr. Treating cervical hypersensitivity with fluoride varnish: a randomized clinical study. J Am Dent Assoc 2006; 137(7): 1013-1020.
About Colgate Oral
Pharmaceuticals
Colgate Oral Pharmaceuticals is a subsidiary of
Colgate-Palmolive, a consumer products company, and a leader in the oral care
market with both over-the-counter and therapeutic professional products. For
more information, please visit www.colgateprofessional.com.
About
Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products
company, tightly focused on Oral Care, Personal Care, Home Care and Pet
Nutrition. Colgate sells its products in over 200 countries and territories
around the world under such internationally recognized brand names as Colgate,
Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex,
Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science
Diet and Hill’s Prescription Diet. For more information about Colgate’s global
business, visit the Company’s website at http://www.colgatepalmolive.com.
To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s
global oral health education program, please visit http://www.colgatebsbf.com.
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