Tuesday, May 17, 2011

Kristin Chenoweth Lends Her Voice to New LISTERINE® WHITENING® Campaign





Captivating ‘Your Mouth Has Something To Say™’ Video Encourages Americans To Redefine Their Smiles While Giving Back to National Charity


MORRIS PLAINS, NJ – Emmy and Tony award winning actress and singer Kristin Chenoweth, known for her gorgeous grin and bubbly voice, has teamed up with the makers of LISTERINE® WHITENING® to give Americans something to smile about through an inventive campaign and video titled Your Mouth Has Something to Say. The energetic, short animated video, available online at www.listerine.com/yourmouth, showcases the powerful impact that smiles can have on people’s lives and aims to remind people that when you take good care of your smile, your smile will take good care of you. As part of this campaign, the makers of LISTERINE® WHITENING® are contributing $100,000 to America’s Toothfairy®, a national nonprofit organization dedicated to improving children’s oral health, and will give an additional $1 up to $5,000 each time someone views the new video.*

“I truly believe that keeping your smile looking white and beautiful is essential. It makes you feel so confident and of course, people notice when it looks good, too,” says Chenoweth, who lent her unmistakable voice to trailers promoting the video. “I’m very excited to be working with the makers of LISTERINE® and America’s Toothfairy® to celebrate our smiles and help children get the healthy smiles they deserve.”

Through dynamic animation that features surprising statistics and relatable anecdotes, the Your Mouth Has Something To Say video highlights the power of a smile and the positive impact it can have on confidence, happiness and even the immune system. The campaign stems from findings in a recent survey from the makers of LISTERINE® WHITENING® which found that nearly half of Americans surveyed don’t think their smiles are beautiful and 43 percent don’t smile in photos because of stained teeth. The video is designed to inspire change by painting a picture of the positive effects that something as simple as rinsing with a whitening mouthwash, such as LISTERINE® WHITENING® Plus Restoring, can have.

The survey also reveals that many Americans believe in the power of a smile. According to survey results, a vast majority of Americans believe that a healthy, white smile has the power to positively affect social connections and improve moods, while also associating healthy smiles with confidence (70 percent) and approachability (56 percent).

To learn more, and to view and share the video and spread smiles to your friends on Twitter and Facebook, please visit www.listerine.com/yourmouth.

*Viewing the video will not trigger a donation in the following states: Maine, Massachusetts, South Carolina and Alabama



Kristin Chenoweth is a paid spokesperson to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

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