Wednesday, April 27, 2016

Sirona’s YouTube Channel Reaches Record-Breaking 1 Million Views



Dentsply Sirona, the world’s largest manufacturer and distributer of dental equipment, technology and consumables attains, record-breaking views on one of the most important social media platforms

Charlotte, N.C. (April 22, 2016)- Dentsply Sirona, The Dental Solutions Company, recently announced that the Sirona YouTube channel has received more than 1 million views since its launch four years ago. 
Created in April 2012, Sirona’s YouTube channel is yet another means of communication with the dedicated, online consumer base. The site maintains various informative and captivating videos, including product demos, event recaps, panel discussions, clinician interviews, and patient and product testimonials.
According to Andreas Blauig, Dentsply Sirona’s corporate social media manager, the video content is well received from viewers because of the educational content that is delivered in a vivid and dynamic package.
“The videos explain complex technological workflows in a simple and intuitive way, provide background information and show emotion- our subscribers enjoy this,” Blauig said.
With thousands of subscribers to the global page, as well as different branch sites such as CEREC by Sirona’s YouTube page, the company continuously strives for advancement and innovation in all social media outlets.
A new format was recently introduced to the YouTube page for increased viewer satisfaction: super slow motion videos.  These slow motion videos capture product presentations in a way that allows viewers and product users to closely observe and follow each step during the videos, which contain impressive detail of the products showcased.
The continuous production of video footage added to the YouTube page provides meaningful and invaluable information to viewers via a platform that is compelling and easily comprehended. 
“Achieving such a milestone is truly gratifying for Dentsply Sirona as a global team,” said Ingo Zimmer, director of clinical CAD/CAM. “Our organization works diligently to provide superlative content to our viewers and it’s incredible to see the level of viewer appreciation through this accomplishment.”
As an expression of gratitude to subscribers, the company created a best-of video that can be viewed here.
To view the latest videos, visit www.youtube.com/sironatube and www.youtube.com/cerectube.

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