Monday, November 09, 2009

Lanmark Group to Review Highlights of Benchmark RDH Survey During Greater New York Dental Meeting

Results of Recent In-Depth Poll Will Provide Invaluable Market Intelligence
to any Company Striving to Effectively Engage with Today’s Registered Dental Hygienist

Eatontown, NJ (November 3, 2009) – Lanmark Group, the dental industry’s leading full-service, business-to-business advertising, marketing, and public relations agency, will be scheduling appointments to review the highlights of its recent benchmark survey of dental hygienists, during the Greater New York Dental Meeting.

The online survey was conducted independently by Lanmark’s Research Team and polled close to 300 dental hygienists on a wide range of topics including product preferences, career satisfaction, association affiliation, social media usage, publication readership, professional relationships, hygienist-friendly companies, oral/systemic link relevance, product recommendations, and much more.

“This is was a detailed survey that required participants to spend about a half hour to complete,” commented Lanmark Chief Strategy Officer, Michael McCarthy. “Our first take away from this process was that hygienists are a dedicated, passionate group of dental professionals who take the time to communicate with any company willing to listen – We’re listening!”

The full results of this survey will provide valuable market intelligence to any company that markets products, materials and services to the dental hygienist. “There are some surprising answers that will shatter some preconceived notions, plus enlightening answers to questions that have simply never been asked before,” explained McCarthy. “No hygiene-focused marketing director or product manager should be without the in-depth findings of this survey.”

Senior members of the Lanmark Research Team will be on hand during the Greater New York Dental Meeting to present the highlights of this benchmark survey of dental hygienists, or to explain how they can develop a custom research project if needed. To schedule a free 30-minute consultation, call Erin Foster at 732-389-4500 ext. 128 or send an e-mail to efoster@lanmarkgroup.com.

Lanmark Group’s recent benchmark survey of dental hygienists was conducted independently by the company’s research department, using its proprietary database. The survey was not developed in cooperation with any publications, associations, or third party groups.

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