Friday, October 31, 2014

Upgrade Your Oral Care with REACH® Total Care™ Toothbrushes Fact Sheet

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Since its inception, the REACH® brand has brought to market innovative, high performance toothbrushes.  Now, forty years later, the brand continues to respond to the evolving oral care needs of consumers everywhere with REACH® Total Care™ toothbrushes, a new line from Dr. Fresh®, LLC.

·       REACH® Total Care™ toothbrushes come in three designs addressing individual oral care goals.  Choose from these targeted solutions: REACH® Total Care™ Multi-Action, REACH® Total Care™ + Whitening, and REACH® Total Care™ Floss Clean

·       All designs are technologically advanced for superior access to hard-to-reach areas, excellent control, plaque removal, fresh breath, and total mouth clean

·       Upgrading your toothbrush to REACH® Total Care™ is an affordable and important investment towards better oral care and overall health

·       Special features include scientifically angled necks, lightweight ergonomic handles, a unique thumb grip for precision and control, and tongue cleaners to fight bad breath-causing bacteria

·       REACH® Total Care™ Multi-Action offers multi-directional cleaning and polishing for a superior whole mouth clean.  The multi-directional bristles buff away stubborn plaque and have even been shown to remove up to 90% of plaque.  A soft thumb grip affords excellent control

·       REACH® Total Care™ + Whitening features unique Calcium Carbonate Micrawhitening® bristles, proven in laboratory tests to remove surface stains.  It also has multi-action cleaning bristles and a cleaning tip to aid in the removal of plaque

·       REACH® Total Care™ Floss Clean is ideal for cleaning the tight spaces between teeth and gums with its slimmer tipped Floss Bristles™ technology, while a tongue cleaner removes bad breath causing bacteria.

·       Even the best toothbrushes need to be replaced after three months. REACH offers consumers a convenient SMS text reminder program.   To sign up for these important alerts, visit www.Reachtoothbrush.com/sms

·       All three brushes are available in single or value-priced two packs, and come in a choice of soft or medium bristles

·       REACH® Total Care™ toothbrushes retail from $3.99-$5.99 (for one count and two count, respectively)

·       Available at major food, drug, and mass merchandise outlets nationwide.  Or visit www.reachtoothbrush.com/buy

·       For more information, please contact Megan Brown Bennett of Light Years Ahead at (310) 505-4224 or megan@lightyearsahead.com

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About Dr. Fresh, LLC
Dr. Fresh, LLC (www.drfresh.com) is an oral care company dedicated to helping families live better, healthier lives.  As one of the fastest growing oral care companies in the U.S., Dr. Fresh provides great brands that provide innovative solutions and remarkable value. Established in 1998, Dr. Fresh offers quality personal care products including its top-selling Firefly® flashing toothbrush for kids, Reach® advanced toothbrushes providing superior cleaning for hard-to-reach places®, Binaca® breath freshening products, and Dr. Fresh® products focused on value and affordability.  With a broad international business, Dr. Fresh operates three offices globally (US, UK, and China), and has distribution in over 35 countries.

Thursday, October 30, 2014

Colgate® Launches “Science to Cities” Educational Tour

Colgate Enlists Industry Thought Leaders to Present New Perspectives on Evidence-Based Dentistry via a 3 CE Accredited Five-City Educational Tour

New York, NY – October 29, 2014 – Colgate®, the global leader in oral care, is pleased to announce the launch of “Science to Cities”, a five-city educational lecture tour led by key industry thought leaders who will present the latest perspectives on evidence-based dentistry.
Entitled, “New Perspectives on Evidence-Based Dentistry,” the lectures will offer timely, applicable and educational information featuring new approaches to the practical application of evidence-based dentistry in clinical practice. 
Each lecture will discuss the gum disease epidemic among the U.S. population while helping dental professionals make informed evidence-based recommendations for patient home care of both natural teeth and implants. In addition, the technology behind dentifrice containing triclosan/copolymer will be reviewed in detail along with the mode of action, clinical benefits
and safety.
Participants will learn:
•    New advances in periodontology and evidence-based management of disease including treatment protocols
•    How evidence-based dentistry can be used in clinical practice to make decisions for patient care
•    The fundamentals of systematic reviews – how to interpret results and the role these reviews play in evidence-based dentistry
•    New insights on implant maintenance and the role of triclosan with respect to inflammation
•    A review of the safety and efficacy of triclosan for use in Colgate Total® toothpaste

“Almost half of American adults have periodontal disease and far too many are living with chronic gingivitis and inflammation,” remarked Dr. Barbara Shearer, Director of Scientific Affairs for Colgate Oral Pharmaceuticals. “As part of our efforts to decrease these concerning statistics, Colgate is committed to providing timely, relevant information to the industry in order to increase successful patient outcomes. We are happy to provide this educational tour which spans the nation so that dental professionals have access to these informative lectures and can apply this newfound knowledge to their daily practices immediately.”


-more-

Colgate has enlisted an impressive lineup of distinguished key thought leaders for the presentations. Dates, locations and speakers are as follows:
•    Boston – November 19th – John Comisi, DDS & JoAnn Gurenlian, RDH, PhD
•    Atlanta – November 21st – Angelo Mariotti, DDS & Ann Eshenaur Spolarich, RDH, PhD
•    San Francisco – December 3rd – Angelo Mariotti, DDS & JoAnn Gurenlian, RDH, PhD
•    Houston – December 5th – Angelo Mariotti, DDS & JoAnn Gurenlian, RDH, PhD
•    Chicago – December 10th – John Comisi, DDS & JoAnn Gurenlian, RDH, PhD

While registration for the event is $49, all interested attendees are encouraged to take advantage of an early registration offer of $29. 
To register for Colgate’s Science to Cities tour, please call 844-382-5224 or visit www.ScienceToCities.com. These events are open exclusively to all practicing dentists and hygienists.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate’s global business, visit the Company’s website at www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit www.colgatebsbf.com.



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Wednesday, October 29, 2014

CS 3500 Intraoral Scanner Receives Certification for Use with suresmile® Orthodontic Technology


ATLANTA – The high degree of precision of the CS 3500 has earned it the coveted distinction of an OraMetrix Inc. certification for use with its suresmile® technology.
suresmile is an innovative system for orthodontists that combines 3D diagnostic imaging with computerized treatment planning  and robotic archwire customization. The suresmile system enables doctors to pro-actively plan tooth movement on digital models and customize prescriptive archwires for precise and efficient treatment. The integration of CS 3500 scans with the suresmile software means orthodontists will have improved treatment planning as well as unprecedented control over treatment.
“The CS 3500 delivers the high resolution images that suresmile needs to design 3D models and produce precise orthodontic appliances,” Phil Getto, chief technology officer, OraMetrix, said. “It’s crucial that models are accurate so that we can measure bracket positions on the teeth, and, most important, so practitioners can see how the teeth fit together from every angle and determine the most efficient treatment plan.”
“The suresmile certification enhances the CS 3500’s versatility,” Matt Hendrickson, U.S. orthodontic director at Carestream Dental, said. “The integration with suresmile enables practitioners to capture high-resolution images digitally rather than using traditional impressions, eliminating the need for using impression material, pouring molds or waiting for stone models to set.”
The CS 3500 acquires true color, 2D and 3D images that can be used with CS Model software to create digital models. Requiring no external heater, powder or trolley system, the CS 3500 features high-angulation scanning of up to 45 degrees and to a depth from -2 to +13mm. It also features autoclavable tips available in two sizes—a smaller tip for children or adults with small mouths and a larger tip for adults.
Carestream Dental's CS 9300C Select and CS 9300C systems previously received certification for Orametrix’s suresmile technology in April 2013 and October 2011, respectively. Carestream Dental is now the only company to have both a CBCT unit and intraoral scanner certified by suresmile.
For more information about the CS 3500 or other dental imaging solutions, please call (800) 944-6365 or visit www.carestreamdental.com. For more information about suresmile, go to www.suresmile.com.
About suresmile
The suresmile system is a digital technology that equips orthodontists with a powerful diagnostic, treatment and monitoring tool to deliver the most precise, customized orthodontic care available. suresmile has been shown to reduce treatment time by an average 30 percent, based on a February 2011 comparison of more than 40,000 patients. Since 2004, suresmile has been used on over 150,000 patients by orthodontists in the United States, Europe, Australia, Japan and Canada. For more information, go to www.suresmile.com.
About Carestream Dental
Carestream Dental provides industry-leading imaging, CAD/CAM, software and practice management solutions for dental and oral health professionals. With more than 100 years of industry experience, Carestream Dental products are used by seven out of 10 practitioners globally and deliver more precise diagnoses, improved workflows and superior patient care. For more information or to contact a Carestream Dental representative, call 800.944.6365 or visit www.carestreamdental.com.

About Carestream Health
Carestream is a worldwide provider of dental and medical imaging systems and IT solutions; X-ray imaging systems for non-destructive testing and advanced materials for the precision films and electronics markets. For more information about the company’s broad portfolio of products, solutions and services, please contact your Carestream representative, call 888.777.2072 or visit www.carestream.com.


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Tuesday, October 28, 2014

DentalEZ® Group Announces #MyStarHandpiece Facebook Sweepstakes

Enter to Win a Free StarDental® High-Speed or Hygiene Handpiece of Choice
 Plus Five Years of Handpiece Repair Services

Malvern, PA (October 20, 2014) – DentalEZ® Group, a supplier of innovative products and services for dental health professionals worldwide, is pleased to announce its #MyStarHandpiece Sweepstakes. Currently running on the DentalEZ Group Facebook page, winners of the #MyStarHandpiece sweepstakes have the option to choose between one of two grand prizes: a StarDental® High-Speed or Hygiene Handpiece along with five years of free handpiece repair. 

Open to all U.S. practicing licensed dentists and hygienists, the #MyStarHandpiece sweepstakes runs from October 7, 2014 through December 31, 2014. Entering the sweepstakes is easy. DentalEZ Group Facebook fans can simply visit the DentalEZ Group Facebook page at facebook.com/dentalezgroup and click on the “#MyStarHandpiece” sweepstakes tab. An online registration entry form will appear and dental professionals will be prompted to complete the form as instructed. Non-fans of the DentalEZ Group Facebook page can also enter for a chance to win.

Participants can submit up to one entry per day and each submission counts as one entry towards the grand prize. One grand prize will be awarded for every 100 entries (i.e. if there are fewer than 100 entries, one winner will be chosen, if there are 101-200 entries, two winners will be chosen, etc., until a maximum of five prizes are awarded.) The grand prize winner(s) will be selected in a random drawing on or about January 5, 2015 and potential winners will be notified within five days of the drawing.  

StarDental’s classic high-speed dental and hygiene handpieces offer extraordinary strength and durability that dental professionals rely on. StarDental has a highly-trained customer support and field sales staff that work closely alongside dental practices to troubleshoot any issues that may occur as well as train and install office protocols for proper handpiece maintenance. Visit the new 360 Customer Care online tool for handpiece maintenance and repair.





Monday, October 27, 2014

RealSeal R.I.P.

I recently received a letter form SybronEndo informing me that that have decide to end of life the RealSeal product line at the endo of 2014. RealSeal was the Resilon product that SybronEndo bought Pentron for a few years ago. RealSeal was a bonded sealer and points system that were bonded together to seal the root canal system.

So for those RealSeal users its time to either order as much as you can now or revert back to traditional sealer and gutta percha to finish your endo cases.

Friday, October 24, 2014

Huge fake dental equipment haul


More than 12,000 pieces of illegal dental equipment have been seized in the UK in the past six months.
The products, ranging from drills to X-rays, were counterfeit copies of major brands or sub-standard with fake documentation.
Some products appeared to have official safety CE marks, but importers said it meant "Chinese export".
The regulator said that dentists could be prosecuted if they knowingly bought equipment that put patients at risk.
The items were discovered during an investigation by the Medicines and Healthcare Regulatory Agency (MHRA), which is responsible for making sure that dental equipment in the UK meets safety standards.
Among the items seized on arrival in the UK were poorly made dentist power drills and handheld X-ray machines with dangerous wiring.

Read the rest here on the BBC website

Thursday, October 23, 2014

Carestream Dental Signs Integration Agreement with Sesame Communications


Relationship enhances automated online marketing and communications for dentists and specialists using Carestream Dental practice management software
ATLANTA – Carestream Dental, a worldwide provider of industry-leading imaging, CAD/CAM, software and practice management solutions for dental and oral health professionals, today announced an integration agreement with Sesame Communications, the leading provider of cloud-based solutions to help dental care providers accelerate new patient acquisition and build patient loyalty.
Under the terms of the agreement, Carestream Dental will develop bidirectional integration for Sesame services in its CS PracticeWorks, CS SoftDent, CS OrthoTrac and CS WinOMS practice management software products. In addition, Carestream Dental will provide technical assistance to Sesame Communications for their existing practice management software integrations with Carestream Dental practice management software products.
“We are very excited to add Sesame Communications as an Integrated Partner as we continue to expand our partnership channel in the patient communications and practice marketing arena to better serve our customers,” Alistair Bruce, general manager, global dental practice management solutions business, Carestream Dental, said. “The agreement will ensure the stability of Sesame’s existing integrations with Carestream Dental practice management software products and allow for the development of enhanced functionality between Sesame services and our practice management software products to provide even more benefit to our mutual customers.”
“Automated appointment reminders are critical to improve efficiency and increase production within dental practices, and is a core component of Dental Sesame,” Diana P. Friedman, president and CEO, Sesame Communications, said. “We are honored to be working with Carestream Dental within its Integrated Partner program and are excited about the tremendous benefits this new cross-system functionality offers our valued dental care provider members.”
For more information on Carestream Dental’s innovative solutions, call 800.944.6365 or visit www.carestreamdental.com.
For more information on Sesame and its service offerings, call 866.437.5384 or visit www.sesamecommunications.com.
About Sesame Communications
Sesame Communications helps dental care providers harness the power of the Internet to accelerate new patient acquisition and transform the patient experience. The company supports thousands of practices in their efforts to grow and increase profitability in the digital age. The Sesame 24-7 platform provides an end-to-end, HIPAA-compliant system tailored to the unique and specific needs of dentistry. An Inc. 500|5000 and Deloitte Technology Fast 500™ company, Sesame is recognized as one of the fastest growing technology companies in the United States. For more information about Sesame, visit sesamecommunications.com.
About Carestream Dental
Carestream Dental provides industry-leading imaging, CAD/CAM, software and practice management solutions for dental and oral health professionals. With more than 100 years of industry experience, Carestream Dental products are used by seven out of 10 practitioners globally and deliver more precise diagnoses, improved workflows and superior patient care. For more information or to contact a Carestream Dental representative, call 800.944.6365 or visit www.carestreamdental.com.

About Carestream Health
Carestream is a worldwide provider of dental and medical imaging systems and IT solutions; X-ray imaging systems for non-destructive testing and advanced materials for the precision films and electronics markets. For more information about the company’s broad portfolio of products, solutions and services, please contact your Carestream representative, call 888.777.2072 or visit www.carestream.com.