Colgate-Palmolive Evolves Bright Smiles, Bright Futures Program
Colgate-Palmolive builds on its legacy of oral health, publishing an impact evaluation, evolving its health education tools rooted in behavior change, and scaling its global health partnerships. Colgate-Palmolive, the worldwide leader in oral care , announced a strategic evolution of its flagship oral health education program, Colgate Bright Smiles, Bright Futures® (BSBF), reflecting the Company’s commitment to global public health. Launched in 1991, the program has reached more than two billion children and their families across more than 100 countries, demonstrating how private-sector commitment designed to support communities can become a powerful force for public health, driving healthier behaviors and positive outcomes at scale. From health education curricula and school programming to mobile dental vans and free oral health screenings, BSBF helps children and their families access care, adopt healthier habits, and improve long-term oral health outcomes. “At C...
