Personify Group Launches Trade Show ROI Resources for Dental Exhibitors
New Resources Help Dental Exhibitors Evaluate Their Investment and Explore the Personify ShowFlow™ Trade Show Success System Personify Group, Inc., a commercialization, branding, public relations, and demand generation firm serving the dental industry, today announced two free resources designed to help dental exhibitors evaluate their trade show performance and plan for stronger business results: a downloadable Trade Show ROI Guide and a fully interactive, online Trade Show ROI Calculator. The resources introduce exhibitors to the Personify ShowFlow Trade Show Success System, which connects pre-show marketing, booth engagement, and post-show follow-up through three stages: Attract, Engage, and Convert. For dental manufacturers, technology companies, and service providers, the resources offer a starting point for examining whether trade show spending is producing qualified leads, sales opportunities, and revenue, and where a more coordinated approach could improve ...
