Dentsply Sirona Announces New Lab Stratiegic Business Unit
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Dentsply Sirona, the
world’s largest and most diversified manufacturer of professional dental
products and technologies, has established a new Lab Strategic Business Unit
(SBU) incorporating the successful Laboratory CAD/CAM business with the renowned
Dentsply Sirona Prosthetics material business. The SBU Lab has come into
operation as of February 1st, 2018.
York/Salzburg,
February 5th 2018. The
new SBU combines the strengths of the Prosthetics and Laboratory CAD/CAM businesses
offering dental solutions as a one-stop shop. By combining all Lab elements,
Dentsply Sirona creates three strategic platforms: Equipment, Fixed and
Removable Materials, each continuing to remain in their respective locations.
With its focus on integrated solutions, Dentsply Sirona will further connect
labs with digitally equipped dentists through the Sirona Connect Portal.
Offering solutions
as a one-stop shop
After the successful merger creating Dentsply Sirona, this
is a consequential next step to further develop the combined offering of dental
solutions in the field of dental labs. Dentsply
Sirona’s goal is to combine the best procedures to better serve customers. By
announcing the new Lab SBU, Dentsply Sirona once again strengthens its
reputation as The Dental Solutions Company and further evolves into the Lab competence center of the
industry.
Leveraging strengths
“We are creating one global customer-centric lab business
unequalled in terms of competence, equipment and material expertise. No other
dental company can match this combined capability like we do”, explains Thomas
Leonardi, Group Vice President Dentsply Sirona Lab. “For me and my team this is
a natural step, it allows us to build-up a perceptible and significant lab
competence focusing on our Lab partners. We have already seen the advantages of
such a cooperation in the US business where our US commercial group has already
formed and continues to drive our lab sales synergies by offering the full
range of products.”
Increased collaboration
for better, safer and faster dental care
The new SBU concentrates
the entire portfolio for laboratories and enables technicians to handle the
entire laboratory workflow with Dentsply Sirona products and solutions. “By
bringing our organization closer together, we will encourage more collaboration
and the development of better, safer and faster solutions which will truly add
value for our lab partners, their dentist customers and ultimately the patient”,
Leonardi added.
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