Tuesday, August 30, 2016

Pain and discomfort following immediate and delayed loading by overdentures in the single mandibular implant study (SMIS)


Clinical Oral Investigations
pp 1-8
First online:

 

Abstract

Objectives

This randomized clinical trial compares immediate and delayed loading of single implants to support mandibular overdentures. The aim of this preliminary analysis is to test the hypothesis whether patients with immediate loading will experience less pain and discomfort through the intervention than patients with delayed loading.

Materials and methods

Edentulous patients in nine German dental schools received a midline implant with a length of 11 mm. Implants with a minimum insertion torque of 30 Ncm and an implant stability quotient of ≥60 were randomly allocated to group A for immediate loading using ball attachments or to group B for delayed loading after 3 months. Patients completed questionnaires with 100-mm visual analogue scales about the items pain, pain during chewing, swelling, bleeding, and perception of the intervention at the day of surgery and 1, 2, 3, and 7 days, thereafter. Groups were compared by Wilcoxon–Mann–Whitney tests (P ≤ 0.05).

Results

The questionnaires of 81 patients in group A and 74 patients in group B were completed. The medians for pain and discomfort were moderate (<30 a="" after="" and="" b.="" between="" day="" differences="" felt="" first="" from="" group="" groups.="" implantation="" individual="" interventions="" more="" no="" of="" p="" pain="" participants="" perception="" showed="" significant="" significantly="" swelling="" than="" the="" third="">

Conclusions

Immediate loading evoked more postoperative pain and swelling than the two stages of delayed loading.

Clinical relevance

Immediate loading of a single mandibular midline implant supporting overdentures should be carefully considered.

Monday, August 29, 2016

Traumatic dental injuries and socioeconomic position – findings from the Children's Dental Health Survey 2013




Community Dentistry and Oral Epidemiology 

First published:

Abstract




Objectives

The aim of this study was to assess whether traumatic dental injuries (TDI) were socially graded among children and adolescents in England, Wales and Northern Ireland, using nationally representative data from the Children's Dental Health Survey (CDHS) 2013.

Methods

This cross-sectional study used data from the Children's Dental Health Survey 2013 which was conducted among a nationally representative sample of schoolchildren in England, Wales and Northern Ireland. Children's family socioeconomic position (SEP) was measured through free school meal eligibility and relative area deprivation using the Indices of Multiple Deprivation. The analytical sample included 6707 schoolchildren aged 8, 12 and 15. Multiple logistic regression was used to model the associations between experience of TDI and the two markers of SEP, after adjusting for sex and age.

Results

The overall prevalence of traumatic dental injuries to permanent incisors was 9% (n = 590). There were no statistically significant associations between TDI and either SEP measure. Further subgroup analyses (n = 2650) showed also no significant associations between TDI and additional SEP markers (parental education and social class). The odds of having sustained a traumatic dental injury were higher for boys than for girls and were greater in older age groups.

Conclusions

This study found no significant relationships between the experience of traumatic dental injuries and two markers of family socioeconomic position among children living in England, Wales and Northern Ireland. This implies that rather than specifically targeting the more deprived sectors of society, TDI prevention policies should use upstream public health strategies incorporating a whole-population approach.

Friday, August 26, 2016

The association between oral health literacy and missed dental appointments.


J Am Dent Assoc. 2016 Aug 3. pii: S0002-8177(16)30505-0. doi: 10.1016/j.adaj.2016.05.011. [Epub ahead of print]

Abstract

BACKGROUND:

In this study, the author identified associations among demographic characteristics, dental risk factors, health-seeking behaviors, oral health literacy level, and failure to keep dental appointments.

METHODS:

The author conducted an unmatched 1:2 case-control study at a university-based dental clinic from February through April 2015. The author used the Comprehensive Measure of Oral Health Knowledge questionnaire to record the oral health literacy of the respondents. The author obtained additional information about the various covariates using a questionnaire and checking the patients' electronic medical records. The author used a multivariate logistic regression analysis to test the associations between missed appointments and other risk factors in addition to oral health literacy.

RESULTS:

Data from 150 (50 case patients and 100 control patients) respondents were included in the analysis. The case and control patients were comparable in terms of sociodemographic characteristics and dental risk factors. The Comprehensive Measure of Oral Health Knowledge score was used to categorize the sample into low (≤ 18) and high (> 18) oral health literacy groups. Low oral health literacy was associated with a 2-fold increase in the risk of having missed appointments (adjusted odds ratio, 2.38; 95% confidence interval, 1.05-5.40). Age was also independently associated with missed appointments (adjusted odds ratio, 1.03; 95% confidence interval, 1.01-1.06).

CONCLUSIONS:

After adjusting for the various demographic and dental risk factors, poor oral health literacy was found to be independently associated with missed dental appointments. Insights into the role of oral health literacy and clinic attendance could play an important role in addressing the problem of missed dental appointments.

PRACTICAL IMPLICATIONS:

Considering the effects of missed appointments on treatment outcomes, predictors of patient compliance behaviors may be useful in circumventing cancellations and no shows.

Thursday, August 25, 2016

Green Tea Intake as an Adjunct to Mechanical Periodontal Therapy for the Management of Mild to Moderate Chronic Periodontitis: A Randomized Controlled Clinical Trial


Oral Health Prev Dent 14 (2016), No. 4  (09.08.2016)

Page 293-303, doi:10.3290/j.ohpd.a36100, PubMed:27175448


Purpose: To evaluate and compare the beneficial effects of green tea intake on the total antioxidant capacity of gingival crevicular fluid (GCF) and plasma, and to examine its role as an adjunct to nonsurgical periodontal therapy for the management of chronic periodontitis.

Materials and Methods: 120 subjects with mild to moderate chronic periodontitis were divided equally into two groups. After scaling and root planing in all subjects, green tea supplements were given to the case group and a placebo to the control group. The clinical parameters gingival index, plaque index, clinical probing depth, clinical attachment loss, percentage of sites with bleeding on probing, along with total antioxidant capacity of GCF and plasma were recorded at baseline, one and three months.

Results: There was a significant improvement in all clinical parameters along with an 8-fold greater antioxidant capacity in GCF in the case group than in the control group.
Conclusion: Green tea intake as a component of nonsurgical periodontal therapy is promising for superior and rapid resolution of the disease process. Green tea increases the total antioxidant capacity of GCF and plasma along with potent anti-inflammatory, astringent and anti-plaque effects.

Wednesday, August 24, 2016

Malpractice claims related to tooth extractions

Abstract

Objective

The aim of this study was to analyze malpractice claims related to tooth extractions in order to identify areas requiring emphasis and eventually to reduce the number of complications.

Material and methods

We compiled a file of all malpractice claims related to tooth extractions (EBA code) between 1997 and 2010 from the Finnish Patient Insurance Centre. We then examined the data with respect to date, tooth, surgery, injury diagnosis, and the authority’s decision on the case.

Results

The material consisted of 852 completed patient cases. Most of the teeth were third molars (66 %), followed by first molars (8 %), and second molars (7 %). The majority of claims were related to operative extraction (71 %) followed by ordinary extraction (17 %) and apicoectomy of a single-rooted tooth (7 %) or multi-rooted tooth (2 %). The most common diagnosis was injury of the lingual or inferior alveolar nerve. According to the authority’s decision, the patient received compensation more often in cases involving a third molar than other teeth (56 vs. 46 %, P < 0.05).

Conclusion

The removal of a mandibular third molar was the basis for the majority of malpractice claims.

Clinical relevance

To reduce the numbers of lingual and inferior alveolar nerve injuries, the removal of mandibular third molars necessitates recent and high-quality panoramic radiograph, preoperative assessment of the difficulty of removal, and consciousness of the variable anatomical course of the lingual nerve.

Tuesday, August 23, 2016

Does dentifrice use help to remove plaque? -A Systematic Review.

J Clin Periodontol. 2016 Aug 11. doi: 10.1111/jcpe.12615. [Epub ahead of print]

Abstract

AIMS:

The aim of this systematic review was to establish the efficacy of brushing with and without a dentifrice for dental plaque removal.

MATERIALS AND METHODS:

MEDLINE-PubMed, Cochrane-CENTRAL, EMBASE and other electronic databases were searched. The inclusion criteria were randomized controlled trials and controlled clinical trials and subjects ≥18years of age with good general health. Papers that evaluated the effect of toothbrushing with a dentifrice compared to brushing without a dentifrice were included. Data were extracted from the eligible studies, and a meta-analysis was performed where feasible.

RESULT:

The search was conducted until June 2016 and retrieved 10 eligible publications that included 20 comparisons. On average, 49,2% of plaque was removed when brushing was performed with a dentifrice, and 50.3% of plaque was removed when toothbrushing was performed without a dentifrice. The descriptive analysis indicated that the majority of the comparisons did not show an additional effect of dentifrice use. Regarding the meta-analysis of post-brushing scores, no significant difference was observed between toothbrushing with and without a dentifrice (DiffM 0.00, 95%CI [-0.05: 0.05],p=0.91). The meta-analysis of incremental data(as means or percentages) supported and strengthened these findings.

CONCLUSION:

The cumulative evidence for this systematic review demonstrates, that there is moderate certainty that toothbrushing with a dentifrice does not provide an added effect for the mechanical removal of dental plaque. This article is protected by copyright. All rights reserved.

Friday, August 19, 2016

Dental Hygiene Thought Leader Debra Zafiropoulos, RDH Launches National Cancer Network




New Non-Profit’s Mission is to Reduce Mortality Rates of a Variety of Cancers via Earlier Detection by Vigilant Dental Professionals

Hobe Sound, FL – August 17, 2016 – Debra Zafiropoulos, RDH, a leading dental hygiene key opinion leader known for her tireless advocacy for the early detection of oral cancer is broadening her efforts to include other forms of cancer with the formation of the National Cancer Network, a non-profit 501 (c) (3) organization.

According to Zafiropoulos, commonly known as “Debbie Z”, “Dental professionals are the early warning system of the healthcare profession because we see our patients on an average of once a year and they spend a lot of time in our chairs. In addition to conducting a thorough oral exam, we can be paying closer attention to any abnormalities we notice on the patient’s skin or any complaints described in their patient history form such as persistent sore throat, cough, zone tingling or tenderness, etc.”

When something suspicious is discovered, Zafiropoulos says it is the responsibility of all dental professionals to integrate with other allied health professionals and make the appropriate qualified referrals sooner rather than later. “By taking the initiative to break down the silos between the various health care disciplines, we can significantly reduce the mortality rates of a wide variety of cancers.

Two of the cornerstones of the National Cancer Network are consumer awareness and professional training in the form of live patient screening events and professional training courses throughout the country.

What’s more, at the heart of NCN’s consumer and clinician awareness campaign is the introduction of a new exam protocol called “Screening for Oral and Skin Abnormalities” or SOSA™. 

The first event of this type is being held in conjunction with the First District Dental Hygiene Society component of the Tennessee Dental Hygiene Association on September 16th in Kingsport, TN. The event will be based around one of Debbie Z’s most popular lectures, “HPV: It’s Not the Hanky-Panky Virus the Media Says it Is”.

To learn more about this and other upcoming NCN events, visit http://nationalcancernetwork.org/hpv/. For more information on how you or your organization can support NCN, contact Debra Zafiropoulos at DebbieZ@NationalCancerNetwork.org.  Individual and corporate donations are can be made via PayPal at http://nationalcancernetwork.org/donate/

About the National Cancer Network:

The National Cancer Network is a non-profit 501 (c) (3) organization founded by dental hygiene thought leader and early cancer detection crusader Debra Zafiropoulos, RDH, widely known in the dental industry as Debbie Z. 

The mission of NCN is to raise awareness to prevent late stage diagnosis of all cancers through multiple platforms of prevention, protection, screening and referrals by creating a community of caring interdisciplinary professionals dedicated to disease prevention.

NationalCancerNetwork™.org was designed to be a membership website that is fully accessible with resources and information such as the latest screening, diagnostic, active therapy, disease management, and nutrition as well as spiritual and emotional support.

This information will generate a resource library and a more informed opportunity for you to reach out to a practitioner, organization or manufacturer to serve your specific needs. So whether you are a patient looking for a caring practitioner, a service provider looking to associate with an agency, or a caregiver seeking resources and solutions to assist those we love in fight of their life the National CancerNetwork™.org will be the resource to come to first!
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Thursday, August 18, 2016

Study: Dentsply Sirona’s Celtra® Duo (ZLS) Rates Highest Among Chairside CAD/CAM Materials in Fracture Toughness


York, PA (August 11, 2016) – A recent study revealed that Dentsply Sirona’s Celtra Duo (ZLS) ranked highest in fracture toughness (KIC) when compared with five different chairside CAD/CAM materials used for crown fabrication. Conducted by the University of Toronto, the complete study report entitled, “Fracture toughness of chairside CAD/CAM materials – Alternative loading approach for compact tension test,” is published in the July 2016 edition of Dental Materials, the official publication of The Academy of Dental Materials. 
The study applied a modified compact tension (CT) test in order to measure fracture toughness of the group of restorative CAD/CAM materials that included both ceramics and nanoceramic resin composite materials. Five different chairside CAD/CAM blocks including VITA® Mark II, Lava™ Ultimate, VITA Enamic, IPS e.max CAD, and Celtra Duo (ZLS) were tested. Means and standard deviations of fracture toughness measured in MPa m1/2 for the materials are as follows:
·       Celtra Duo (ZLS) (fired and unfired) – 2.65 (0.32), and 1.01 (0.15) respectively
·       IPS e.max CAD (crystallized and un-crystallized) – 1.88 (0.62), and 0.81 (0.25) respectively
·       VITA Enamic – 1.02 (0.19)
·       Lava Ultimate – 0.85 (0.21)
·       VITA Mark II – 0.73 (0.13)
Celtra Duo (ZLS) and e.max had the notably highest mean toughness values, with Celtra Duo (ZLS) found to be higher than that of e.max. Both leading materials had a substantial increase in fracture toughness after firing. Although the mean KIC values of the tested materials varied considerably, none were able to reach the mean KIC of natural dentin, previously reported at 3.08 MPa m1/2.
According to the report, the difference in IPS e.max CAD and Celtra Duo (ZLS) fracture toughness is most likely due to Celtra Duo’s (ZLS) composition. Celtra Duo (ZLS) is mainly composed of 58% silica, lithium-metasilicate, -disilicate, and -phosphate crystals, and 10% zirconia crystals in addition to other minor ingredients. The highly-dispersed zirconia content is completely dissolved in a glassy matrix and acts as a crystal nucleus. Zirconia-based ceramics are known for their enhanced load resistance and fracture toughness compared to alumina- or lithium-disilicate ceramics.
Dental restorations must be extremely durable in order to resist damaging effects of a harsh oral environment. Fracture toughness is an essential property of any material that relates its resistance to crack propagation which imminently causes failure. A restorative material with high fracture toughness shows better fracture resistance and longevity as compared to materials with lower fracture toughness. Moreover, during the CAD/CAM milling process, grinding of the blocks creates micro-cracks and flaws that are routinely smoothed with polishing and glazing.
To review a complete version of the study, please refer to the July 2016 issue of Dental Materials or contact 855.723.5872. 
For additional information on Celtra Duo (ZLS), please visit www.dentsplysirona.com.  


SIROWORLD: The Ultimate Dental Meeting comes to a close and 2017’s event is announced


SIROWORLD was truly the ultimate dental meeting with more than 4,000 attendees, jaw-dropping entertainment, unsurpassed networking opportunities and the announcement of the next best meeting in dentistry

CHARLOTTE, N.C. (Aug. 17, 2016) - Dentsply Sirona, The Dental Solutions Company ™, concluded 2016’s SIROWORLD: The Ultimate Dental Meeting on Saturday, Aug 13. The event closed after three days of countless networking opportunities, comprehensive and educational clinical content, a wide-ranging trade show floor and exceptional entertainment. 
SIROWORLD commenced on Thursday, Aug. 11, with more than 4,000 dental professionals eagerly arriving at the Rosen Shingle Creek for a bustling weekend of clinical and business education.   
Thursday began with the opening General Session, featuring Dentsply Sirona CEO Jeffrey Slovin, Group Senior Vice President of the U.S. Commercial Organization Michael Augins and the always-entertaining Director of Clinical Affairs Dr. Mike DiTolla as the master of ceremonies.
After the initial introduction by Dentsply Sirona leaders during the opening session, Dr. Tarun Agarwal, Dr. Lyndon Cooper, Dr. Dennis Fasbinder, Dr. Sameer Puri, Shannon Richkowski and Dr. John West all took the stage one after another to engage and excite SIROWORLD attendees for the coming breakouts and festivities that comprised the ultimate dental meeting.
More than 150 presenters spoke during the approximately 200 breakout sessions held throughout the event.
The 95,000 square-foot trade show hall, with more than 50 vendors showcasing the best products and services in the industry, opened at 11:30 a.m. on Thursday and remained open throughout each day of the event.
Thursday concluded with an inviting Welcome Reception, a thought-provoking and interactive Q&A session with Sir Richard Branson, business mogul and one of Forbes World’s Billionaires, and lastly, a sidesplitting standup performance by legendary comedian Jerry Seinfeld.
Friday morning started early with the traditional fun run, back by popular demand. The Go for the Gold Fun Run attracted many who donned their favorite country’s colors and were ready to begin the day with a fun, laidback workout.
The agenda also included a myriad breakout sessions and two General Sessions by Dr. Frank Spear, founder of Spear Education, and by therapist, comedienne and author Connie Podesta.
Following the completion of breakouts on Friday, the Tailgate party kicked off for attendees to relax and mingle before heading to an epic exclusive concert by Grammy-Award nominated band OneRepublic, who gave a wonderfully energetic performance that had attendees on their feet through the entirety of the show.
The entertainment and fun fitness activities continued the following morning where guests joined Tao Bo® creator Billy Blanks for an invigorating fitness workout on the outdoor terrace to prepare for the last day of the ultimate dental meeting.
Close to 100 breakout sessions were available on Saturday for guests to finish SIROWORLD strong and gain the maximum amount of CE available.
Saturday evening, guests celebrated the conclusion of SIROWORLD at the Ultimate Glow Party, located inside the Rosen Shingle.  Attendees came in their brightest neon colors and enjoyed the colorful ambiance, the giant LED dance floor and an incredible local band playing, Hot Property.
During SIROWORLD 2016, Dentsply Sirona announced that next year’s event, Dentsply Sirona World 2017, will be back in Las Vegas, Nevada, at the Venetian and Palazzo hotel from Sept. 14-16.
Registration for Dentsply Sirona World 2017 is open, so be sure to register early to reserve your spot at the next best meeting in dentistry!
Visit www.dentsplysirona-world.com to learn more and register today!

Association between sleep bruxism and alcohol, caffeine, tobacco, and drug abuse: A systematic review.

J Am Dent Assoc. 2016 Aug 10. pii: S0002-8177(16)30541-4. doi: 10.1016/j.adaj.2016.06.014. [Epub ahead of print]

Abstract

BACKGROUND:

The aim of this systematic review was to answer the focused question, "In adults, is there any association between sleep bruxism (SB) and alcohol, caffeine, tobacco, or drug abuse?"

TYPES OF STUDIES REVIEWED:

This systematic review included studies in which the investigators assessed SB diagnosis by using questionnaires, clinical assessment, or polysomnography and evaluated its association with alcohol, caffeine, tobacco, or drug abuse. The authors graded SB as possible, probable, or definitive. The authors developed specific search strategies for Latin American and Caribbean Health Sciences Literature, PsycINFO, PubMed, ScienceDirect, and Web of Science. The authors searched the gray literature by using Google Scholar and ProQuest. The authors evaluated the methodological quality of the included studies by using the Meta-Analysis of Statistics Assessment and Review Instrument.

RESULTS:

From among 818 studies, the authors selected 7 for inclusion in which samples ranged from 51 through 10,229 participants. SB was associated highly with alcohol and tobacco use. In 1 study, the investigators noted a positive and weak association for heavy coffee drinkers. The odds for SB seem to increase almost 2 times for those who drank alcohol, almost 1.5 times for those who drank more than 8 cups of coffee per day, and more than 2 times for those who were current smokers. The abuse of methylenedioxymethamphetamine associated with SB remained without sufficient evidence.

CONCLUSIONS AND PRACTICAL IMPLICATIONS:

On the basis of limited evidence, SB was associated positively with alcohol, caffeine, and tobacco. The association between the studied drugs could not be discredited; however, there is still a need for stronger evidence based on studies with greater methodological rigor.

Wednesday, August 17, 2016

A review of occupationally-linked suicide for dentists




Citation Jones LM, Cotter R, Birch KM. N. Zeal. Dent. J. 2016; 112(2): 39-46.
Copyright (Copyright © 2016, New Zealand Dental Association)




Abstract BACKGROUND AND OBJECTIVES: Suicide rates among dentists and a perceived elevated risk for suicide have been debated in the academic literature. It has filtered into the public psyche that dentists have the highest suicide rate of any occupation. The present review seeks support for both protagonist and antagonist positions from multidisciplinary perspectives. Contemporary risk factors and strategies for intervention and the prevention of suicide in dentistry are explored.

METHODS: An online database search for articles and reports, with selected target words, was conducted for peer reviewed publications on suicide in the dental profession, and for factors contributing to dentist suicide. Review guidelines from the American Psychological Association were used to clarify concepts, identify where most work was focussed, and to explore the superiority of any approach to the emotive topic over another.

RESULTS: Findings suggest the dominant belief that dentists have an elevated risk of suicide may be historically, but not currently, accurate. Although dentists' suicide is trending down, diversity in methodology means no current consensus is possible. Factors found to be influencing dentists' suicide ranged from known occupational stressors, to toxins and substance abuse, and untreated mental health problems.

CONCLUSION: The contemporary position in New Zealand shows dentists per sé are not more likely than other health professionals to commit suicide although they may have been in the past. Dentists should be aware of individual susceptibility to burnout and mental health problems. Future directions are outlined to address this including peer intervention, and programmes

Tuesday, August 16, 2016

NAD Finds P&G can Support Superior Line Claim For Oral-B Toothbrushes, Following Challenge by Philips Oral Healthcare



New York, NY – July 27, 2016 – The National Advertising Division has determined that the Procter & Gamble Company, maker of Oral-B electric toothbrushes, can support advertising claims challenged by competitor Philips Oral Healthcare, LLC.

However, NAD recommended P&G modify its website and video to expressly state the products compared, in both its quantified performance claim comparing Sonicare DiamondClean to the Oral-B PRO 5000/7000 with the CrossAction brush head and its line claim comparing the Sonicare DiamondClean to the Oral-B Pro Series with the CrossAction brush head.

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.

Philips took issue with a commercial that featured claims that the line of Oral-B PRO Series CrossAction brushes are superior to Sonicare DiamondClean.  P&G also makes quantified performance claims on its website and in a video related to the superiority of a specific Oral-B brush – the Oral-B PRO 5000/7000 CrossAction – to the Philips Sonicare DiamondClean.  Philips challenged both the reliability of the studies in support of these claims as well as whether the claims clearly state the basis of the comparison. NAD reviewed claims that included:

  • “Oral-B | Comparing Oral-B to Sonicare’s Most Expensive Brush.”
  • “Oral-B’s unique 3D action starts with a rounded cup shaped head that adapts to each individual tooth, then it pulsates to loosen plaque, and finally, rotates to sweep the plaque away.  Three features that add up to unique Oral-B 3D action that delivers a superior clean versus Sonicare.”
  • “Oral-B cleans better by removing up to 22% more plaque than Sonicare and 33% more plaque in hard to reach places.  Plus, it’s even 32% better at improving gum health.  For a superior clean, Oral-B is the right choice.”
  • “22% MORE PLAQUE REMOVED.  33% BETTER IN HARD-TO-REACH PLACES.  32% BETTER AT IMPROVING GUM HEALTH.”
  • “And Oral-B delivers clinically proven superior clean versus Sonicare DiamondClean.  Oral-B.  Know you’re getting a superior clean.”
  • “Oral-B’s rounded brush head cups your teeth to break up plaque, and rotates to sweep it away.”
  • “Oral-B PRO Series Cleans Better.”
  • “Oral-B vs. Sonicare” “Better Than Sonicare’s Best (Most Expensive Brush)” and “Learn how our premium technology delivers better oral care results versus Sonicare DiamondClean.”
  • “WHY MAKE THE SWITCH? REMOVES 22% MORE PLAQUE. 32% BETTER AT IMPROVING GUM HEALTH. 33% BETTER IN HARD TO REACH PLACES FOR AN ALL-OVER CLEAN.”
Following its review of the evidence in the record, NAD concluded that the studies on which P&G’s claims were based, when combined, constituted competent and reliable scientific evidence and provided a reasonable basis for the claims regarding the comparative efficacy of the tested brushes. 

NAD found that P&G had established a reasonable basis for its line claim that the Oral-B PRO Series CrossAction tooth brushes deliver a “clinically proven superior clean to Sonicare DiamondClean,” but recommended that the commercial be modified to expressly state the Oral-B products compared, the Oral-B PRO Series with the CrossAction brush head and the Sonicare DiamondClean, as part of the main claim.

NAD further determined that it was not misleading for the Oral-B commercial to convey the implied message that Oral-B PRO Series CrossAction brushes are superior to Sonicare DiamondClean based on design differences between the brushes.  

Finally, NAD recommended that the advertiser modify its website and video to expressly state that its quantified claims compare the Sonicare DiamondClean to the Oral-B PRO 5000/7000. 

P&G, in its advertiser’s statement, said the company agreed “to comply with NAD’s recommendations.”

Note: A recommendation by NAD to modify or discontinue a claim is not a finding of wrongdoing and an advertiser's voluntary discontinuance or modification of claims should not be construed as an admission of impropriety. It is the policy of NAD not to endorse any company, product, or service. Decisions finding that advertising claims have been substantiated should not be construed as endorsements.

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About Advertising Industry Self-Regulation:  The Advertising Self-Regulatory Council establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.

Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory solution to emerging issues.
 
To learn more about supporting advertising industry self-regulation, please visit us at: www.asrcreviews.org.




Monday, August 15, 2016

Own the Legend: DentalEZ® Will Discontinue its Revolutionary J Family of Patient Chairs by 2017



Dental Professionals Will Have a Limited Time
to Obtain a Piece of Dental History

Malvern, PA (July 28, 2016) – DentalEZ®, a supplier of integrated products and services for dental health professionals worldwide, recently announced that by 2017 its most famous contribution to the dental industry, the J Family line of patient chairs, will no longer be available for sale. With a limited number of chairs currently in production, the Company will phase out the history-making chairs beginning this July.  

Though the era of J Family of Chairs from DentalEZ® will soon come to an end, the Company will continue to offer dental professionals a chance to own the legend by purchasing the classic J-Chair® and/or the J/V-Generation® Chair until the last remaining chair finds its home. “It is indeed a bittersweet time for DentalEZ and the classic J Family of Chairs from DentalEZ,” remarked Mary Alban, Senior Product Manager for DentalEZ Equipment. “The J-Chair not only put DentalEZ on the map as dental pioneers but it is the foundation of each and every dental chair in existence today. We will always be extremely proud to say that the J-Chair was truly the beginning of an ergonomic evolution for the patient chair.”

From now until the end of 2016, DentalEZ will be offering attractive incentives in order to make it easy for dental professionals to purchase a true iconic piece of dental history. “We want to provide dental professionals one last chance to experience the many features and benefits that have made our J Family of Chairs a tried and true staple of clinical practice,” continued Alban, “and a real American classic.”

The J-Chair is equipped with all of the accommodating features and benefits that dental professionals have grown to know and trust for almost six decades. The back, seat, and base positions all adjust independently, and the thinnest narrow back available allows superior access. The J/V-Generation Chair combines all features and benefits of the famous J-Chair, yet the J/V-Generation Chair also has the flexibility of a split-back but with a more modern look and advanced features such as an anatomically correct hip pivot point, and left/right flexibility.

Looking forward, the Company will transition its focus to further educating dental professionals on the many features and benefits of its popular NuSimplicity™ patient chair, an evolved version of the J-Chair. The NuSimplicity features a narrow, tapered back, a base plate design that allows closer placement of operator stools, and height flexibility of 15 to 35.5 inches to accommodate sit-down and stand-up dentistry. In addition, options like wireless controls or the exclusive Air Glide technology make for a more efficient operatory, and a wide variety of upholsteries and color combinations to match any office décor. 

Please call your local DentalEZ sales representative or visit www.dentalez.com for current promotions and information about the classic J-Family of Chairs from DentalEZ as well as all DentalEZ products and services.

About DentalEZ®

DentalEZ Integrated Solutions is committed to providing real solutions to everyday challenges in oral healthcare by uniquely combining innovation focused on simplification and efficiency in value based products and outstanding customer service and support. DentalEZ manufactures a full line of products and well-known brands including StarDental® Instruments, DentalEZ® Equipment, RAMVAC Utility, NevinLabs™ Workstations and Columbia Dentoform® Teaching Solutions. For more information, please visit www.dentalez.com.

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Friday, August 12, 2016

Watching cartoons could help children overcome anxiety of dental treatment

Watching cartoons through video glasses during dental treatment could help lessen children’s anxiety and distress as well as reducing disruptive behaviour, according to a randomized controlled trial published in Acta Odontologia Scandinavica.
Anxiety about visiting the dentist and during treatment is common in children. Estimates suggest that as many as 1 in 5 school age children are afraid of dentists. Children with dental phobias end up experiencing more dental pain and are more disruptive during treatment. Although studies have shown that audiovisual distraction (eg, playing video games and watching TV) can be successful in minimizing distress and the perception of pain during short invasive medical procedures, the issue of whether distraction is beneficial during dental procedures is still hotly debated. Research to date has produced conflicting results.
In this study, 56 ‘uncooperative’ children (aged 7 to 9 years) attending a dental clinic at the Royal College of Dentistry, King Saud University in Saudi Arabia were randomly assigned to receive either audiovisual distraction (watching their favourite cartoons using the eyeglass system Merlin i-theatre™) or no distraction (control group). Children underwent three separate (max 30 min) treatment visits involving an oral examination, injection with local anaesthetic, and tooth restoration. The researchers measured the anxiety levels and cooperative behavior of the children during each visit using an anxiety and behavior scale, and monitored each child’s vital signs, blood pressure, and pulse (indirect measures of anxiety). Children also rated their own anxiety and pain during each procedure.
During treatment, the children in the distraction group exhibited significantly less anxiety and showed more cooperation than those in the control group, particularly during the local anaesthetic injection. What’s more, the average pulse rate of children in the control group was significantly higher during the injection compared with children in the distraction group. However, the children themselves did not report differences in treatment-related pain and anxiety.
The authors conclude that audiovisual distraction seems to be a useful technique to calm children and ensure that they can be given the dental treatment they need. However, they caution that because of the limited number of participants, further larger studies will be needed in general clinical settings to confirm the value of this audiovisual distraction tool.

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Thursday, August 11, 2016

Dentsply Sirona Treatment Centers – innovative power for digital workflows


As the global market, leader Dentsply Sirona invests its innovative power in integrated processes that advance patient care in all areas of dentistry – from preventive health promotion and diagnosis to treatment planning and dental care. Based on long-term experience in combining high-end technology and award-winning design INTEGO and TENEO treatment centers provide comprehensive and excellent treatment solutions. The latest features are now presented at SIROWORLD. 
Charlotte, 11 August 2016 – Best practices for dental practices: Dentsply Sirona launched the TENEO and INTEGO treatment centers in the US last year, offering an ergonomic workstation, comfortable patient positioning and extremely efficient workflows. “These digitally networked treatment centers enable the dentist to access imaging data, implant treatment plans and images from the intraoral camera”, says Stephane Leduc, Product Marketing Manager Treatment Centers, Dentsply Sirona USA. “So the new generation of treatment centers expresses best what the Dentsply Sirona brand means: seamless integration, contemporary and timeless design as well as extraordinary experience for staff and patients.”
But networking does not end when the information has been compiled; it also extends to the digital integration of functions that would otherwise necessitate the use of additional devices, such as implantology and endodontics. So the CEREC AI can be integrated into the treatment center for intraoral digital impressions as a variation of the CEREC Omnicam. For practices with several treatment rooms, CEREC AF is a convenient solution, integrated within our cabinetry solutions.
In order to continue to provide highest quality, world-class brands, products and solutions Dentsply Sirona is continually investigating ways of redefining the limits of what is possible in efficient and effective dentistry. This and more will be shown by two extraordinary new products which are presented in Orlando at SIROWORLD for the very first time. 
Right or left-handed: Intego pro Ambidextrous
The family of treatment centers has now a new member: Intego pro Ambidextrous offers an ergonomic workflow, also for left-handed dentists. They profit, as do their right-handed colleagues, from the flexibly positionable components. The intelligent conversion mechanism allows a switch from right to left and vice versa in less than 15 seconds. The mechanism not only works intuitively, but also effortlessly in a single flow. As a result, Intego pro Ambidextrous saves treatment time. The new Treatment Center also offers ergomotion and the possibility of a complete sanitation unit to optimize the workflows and experience not only for the practitioner but also for the staff and the patients.
Ergonomics and hygiene with the new operating light
With the new LEDview Plus operating light, Dentsply Sirona offers not only optimal illumination of the treatment site but, thanks to its well thought out details, ensures an ergonomic workflow and hygienic safety. The new LEDview Plus is equipped with polychrome LEDs which enable true-to-life colour rendering. As a result, the evaluation of the gingiva and the hard dental tissue is easier and, consequently, the treatment is safer. One special feature is the composite mode: If a composite filling is placed, the white LEDs can be deactivated in order to reduce the blue light component. This prevents premature hardening of the filling material. The intuitive ease of use of the operation light is indispensable for an ergonomic workflow. The LEDview Plus can be controlled both non-contact via a sensor and from the EasyTouch control panel on the dentist’s element. Positioning grips are mounted on both sides, which can be removed, cleaned and thermodesinfected.



TAUB Launches New Restorative Cleansing Gel

TAUB Products, a long-time manufacturer of dental consumable products, announced the release of GoChx™ Restorative Cleansing Gel. GoCHx Gel is a thin, non-alcohol-based gel containing .08% Chlorhexidine that can be used for all dental restorations, including implant crowns, abutments, and components. GoCHx gel stays where it is placed and can be used on final restorations prior to insertion. The product has a low viscosity and is water soluble.

“GoChx is another in a long line of new TAUB products,” stated Ed Matthews, vice president of sales for TAUB Products. “We continue to use new science to help us develop the products our customers need.”

GoChx and other fine TAUB products will be featured at the upcoming meetings, including the Greater New York Dental Meeting, where TAUB Products will be conducting a workshop on cosmetic restorations with the leading clinician, Ross Nash, DDS.
TAUB Products provides innovative, high quality solutions for dental professionals. For more information on TAUB and its products, call 800-828-2634, or go to www.taubdental.com.