Friday, July 24, 2015

Angie Stone, RDH, BS and Michael Ventriello Co-Author DIY Marketing Manual for HyLife Independent Oral Care Specialists

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Step-By-Step Guide Developed to Support and Expand HyLife’s
Oral Care Program for Dependent Elders

Edgerton, WI – July 22, 2015 – Angie Stone, RDH, BS founder of HyLife, LLC, a company that provides compassionate oral care services for dependent elders, recently collaborated with dental marketing veteran Michael Ventriello to co-author a do-it-yourself marketing manual in an e-book format, exclusively for its network of independent oral care specialists.

HyLife’s independent oral care specialists visit nursing home clients on an average of once a week to provide a thorough brushing of natural dentition as well as prosthetics such as bridges and partial dentures. They also provide interdental cleaning with dental floss or other over- the-counter interdental aids and dispense xylitol-based oral care products to help prevent caries.

According to Stone, “After Michael and I collaborated on developing a full range of marketing tools, including brochures, presentations, telemarketing scripts and press release templates, we realized we also needed to provide our oral care specialists with directions on how to use these tools.”

“What started out as a simple directions-for-use brochure evolved into a comprehensive do-it-yourself marketing manual,” explained Ventriello. “It was written specifically for hygienists, to help them build a successful HyLife business in their local communities.” 

The HyLife Marketing Manual is an e-book that includes chapters on the following topics:

·       Prospecting
·       Cold Calling & Follow-Up Calls
·       Email Etiquette
·       Presentations
·       Events
·       Public Relations
·       Advertising
·       Social Media

The success of the HyLife program is a passion of Stone and her team of Independent Oral Care Specialists because dependent elders in nursing homes have the worst oral health compared to any subset of the U.S. population. “They are losing their teeth at epidemic proportions, are at increased risk of heart attacks and strokes and are dying at alarming rates from aspiration pneumonia, which can be caused by bacteria from the mouth being aspirated into the lungs,” explains Stone.

“If this marketing manual can help Angie’s team be more successful, more of our elders will have improved oral health, which in turn will mean improved health and quality of life in their remaining years,” added Ventriello.

The HyLife Marketing Manual is an exclusive, downloadable resource for HyLife Independent Oral Care Specialists. HyLife service territories are assigned by zip code on a first-come, first-served basis. For additional information, visit www.HylifeLLC.com , call 608-884-0038, or send an e-mail to info@HyLifeLLC.com.
About Angie Stone, RDH, BS
Angie began her career in the Navy as a dental assistant. After completing her enlistment, she continued to assist while obtaining her hygiene degree.  As Angie practiced hygiene, she completed her bachelors in psychology.
She has taught in dental assisting and dental hygiene programs. She has also provided onsite education to dental professionals in 40 states, the District of Columbia, and 5 countries and territories.
In addition to numerous published articles, her original research regarding xylitol and elders was published in a peer reviewed medical journal in November of 2013. Angie’s book, Dying from Dirty Teeth, was launched in March of 2015 and became an Amazon best seller.
Her company, HyLife, LLC, brings oral care services to dependent elders because they shouldn’t “die from dirty teeth”.  Angie is a six time attendee of CareerFusion and was awarded the Sunstar Award of Distinction in 2012 for her work with xylitol and the geriatric population.
Angie can be contacted at astone@HyLifeLLC.com.

About Michael Ventriello
Michael has more than 30 years of integrated public relations and marketing experience in a variety of industries including healthcare-focused organizations. His functional specialty is launching innovative companies and products quickly and effectively.

Michael also has more than 10 years of concentrated experience in dental industry public relations and marketing communications. During this time, he has developed and deployed highly-successful public relations and marketing communications campaigns for some of the dental industry’s most innovative products, technologies and key opinion leaders – Especially those related to oral-systemic health links.
In 2013 he founded Ventriello Communications, LLC, a healthcare marketing communications consultancy focused on the development and distribution of strategic content with the purpose of launching innovative products, building brands and generating sales leads.
Michael can be contacted at Michael@Ventriello.com.

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