Colgate Oral Pharmaceuticals Introduces New and Improved* PreviDent® Varnish Formula




New, Enhanced Formula for PreviDent® 5% Sodium Fluoride Varnish Provides
Greater Enamel Fluoride Uptake 1

New York, NY (June 21, 2013) – Colgate Oral Pharmaceuticals, a subsidiary of Colgate-Palmolive Company, introduces a new and improved formula for its Colgate PreviDent® Varnish 5% Sodium Fluoride. The high-fluoride in-office treatment now contains advanced technology for greater enamel fluoride uptake.1 

Colgate PreviDent® Varnish with 5% sodium fluoride, the equivalent of 22,600 ppm fluoride provides greater enamel fluoride uptake vs. the leading varnish competitor brand** with:

  • Four times greater fluoride uptake into lesioned enamel1
  • Three times greater fluoride uptake into sound enamel1

Moreover, the new formulation provides a smooth, even and quick application, and dries to a natural enamel color.

“Switching to PreviDent® Varnish was the best decision I could have made for my patients,” said Maria Perno Goldie, RDH MS, Current President, International Federation of Dental Hygienists
and Past President of the ADHA. “They love the flavors and the transparency after I apply it.”

Ideal for both children and adults, PreviDent® Varnish contains 22,600 ppm fluoride which has been shown to provide effective dentin hypersensitivity relief2-4. It sets rapidly on contact with saliva for patient comfort and compliance. PreviDent® Varnish also contains xylitol.   

“The new formula of PreviDent® Varnish offers a substantial advantage over the leading fluoride varnish,” remarked Dr. Barbara Shearer, BDS MDS PhD, Director of Scientific Affairs, Colgate Oral Pharmaceuticals. “Our optimized in-office fluoride treatment formula provides significant fluoride uptake while being aesthetically pleasing. These attractive features combined with a great taste make PreviDent® Varnish a pleasure for both the dental professional and the patient.” 

PreviDent® Varnish is currently available in two great tasting flavors (Mint & Raspberry) and is conveniently packaged in ready-to-use unit doses (0.4mL) with disposable brushes.   

For more information, please visit www.colgateprofessional.com. 

*Compared to original Colgate® PreviDent® Fluoride Varnish in lesioned enamel
** Versus 3M™ Vanish™ Varnish



References:

  1. Data on file; Colgate-Palmolive 2012
  2. Gaffar A. Treating hypersensitivity with fluoride varnishes. Compend Contin Dent Educ 1998; 19:1089-97.
  3. Clark DC, Hanley JA, Geoghegan S, Vinet D. The effectiveness of a fluoride varnish and a desensitizing toothpaste in treating dentinal hypersensitivity. J Periodontal Res 1985; 20(2): 212-219.
  4. Ritter AV, de L Diaz W, Miguez P, Caplan DJ, Swift EJ Jr. Treating cervical hypersensitivity with fluoride varnish: a randomized clinical study. J Am Dent Assoc 2006; 137(7): 1013-1020.

About Colgate Oral Pharmaceuticals
Colgate Oral Pharmaceuticals is a subsidiary of Colgate-Palmolive, a consumer products company, and a leader in the oral care market with both over-the-counter and therapeutic professional products. For more information, please visit www.colgateprofessional.com. 

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate’s global business, visit the Company’s website at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

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