SEATTLE, WA — May 1, 2012 — Sesame Communications, the leading provider of online patient communication and engagement tools for the dental industry, today announced the launch of Sesame Sweepstakes, a turnkey contest and sweepstakes service that leverages Facebook™ and other social networks to run online patient promotions for practices.
is designed to help practices grow their social media community through
word of mouth referrals, extending their reach to their patients’
social media circles to help their practice connect with new prospective
patients. A recent study conducted by Sesame found that the average
practice increased their Facebook likes by 217% (more than triple) over
the course of a single sweepstake promotion. In addition, the same study
saw practices average 15 new Facebook patient recommendations from
campaign. These trusted referrals work throughout the Facebook community
to boost practice visibility and drive new patient appointments.
“Sesame Sweepstakes is a powerful new tool for dental practices to
increase patient engagement,” said Diana Friedman, Chief Executive
Officer of Sesame Communications. “This service is a significant game
changer in how quickly practices can build their online social network
through word of mouth referrals, obtain new patients, and engage
existing and inactive patients helping to ensure they stay in compliance
with their care plans.”
Sesame is currently the only technology company within dentistry
to offer comprehensive integration between patient data and contest
platforms. Sesame Sweepstakes also features an exclusive Facebook
Recommendation Plugin, allowing practices to collect and group their
recommendations into one powerful location.
The Sesame platform takes care of all the finite details of the
campaign including compliance with Facebook guidelines, local and state
regulations, promotional email blasts and newsletters to existing
patients, campaign designed landing pages, capturing of entrant contact
details, and more.
The practice stays informed on the progress of their campaign every
step of the way with detailed reporting on all entrants (including the
status on existing, inactive and prospective patient participation),
along with daily reporting of all call requests from entrants.