Net32 Provides Purchasing Capability for Pennwell Publications

Net32, Inc. (Net32), developer of the leading business to business electronic marketplace for the dental industry, today announced the launch of a new section in the leading print publications Dental Economics and Dental Office. This represents the first ever collaboration between an online open marketplace and a leading publisher in the dental industry that allows immediate purchase of products advertised in print at a single website.

I am pleased to say that the above paragraph is the lead in to our press release about a ground breaking new service involving Pennwell Corporation and Net32. Starting with the May edition of Dental Economics a new 4 page section of Net32 Specials will be included where up to 30 products will be displayed for sale from multiple vendors at great pricing. For the first time ever a wide range of dental supplies and dental equipment that dentists read about in the publication will be available for immediate purchase simply by coming to the Net32 website at www.net32.com/de. Additionally, a new 4 page section will appear in Dental Office starting with the June edition, focusing on products and services that are of interest to the dental team.

What this means to you is that more products with even better pricing will be available at www.net32.com. We are delighted to work with the forward looking people at Pennwell to close the advertising/buying loop making this possible.

Lyle Hoyt, Senior Vice President and Group Publisher for Pennwell's Dental Publications, said "The collaboration between Net32, Dental Economics and Dental Office will result in significant and measurable benefit to our readers. Dental Economics focus on practice management and emphasis on employing business systems inside the dental office to drive practice productivity and profitability will be greatly enhanced.

Our newest title, Dental Office, emphasizes the team approach to operating a successful dental practice. This will mesh seamlessly with Net32's product information and web capabilities in that these aspects of Net32 allow collaboration between the dentist, office manager and dental assistant to seamlessly coordinate the most efficient method of managing the purchase of dental products."

Please feel free to peruse the new Net32 Specials presented by Dental Economics at www.net32.com/de appearing each month, and get ready to enjoy 4 pages of Net32 Specials presented by Dental Office starting in June!

Thanks for your continuing support of our leading online marketplace for the dental industry. It is exactly that support that has made it possible to improve our service to you with these new offerings that will help to improve the efficiency and profitability of your practice.

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